SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 25, 2022
ShowcasedThe Feed is the Official Membership Benefit Provider of USA Cycling
Broomfield, Colo., April 25th, 2022 /ENDURANCE SPORTSWIRE/ – The Feed and USA Cycling are excited to announce their new partnership, as The Feed becomes an Official Membership Benefit provider to USA Cycling members. The Feed’s online marketplace offers over 250 top brands like Maurten, Clif Bar, Honey Stinger, and USWE and...
April 18, 2022
ShowcasediFIT Trainer Tommy Rivers Puzey To Lead iFIT Race Series Filmed Live During 2022 Boston Marathon
LOGAN, UT (April 18, 2022)— iFIT, a global leader in connected fitness software, content and equipment, today announced that iFIT Trainer and elite runner Tommy Rivers “Rivs” Puzey will lead the iFIT Race Series during the 2022 Boston Marathon on Monday, April 18. iFIT will film the race live as...
April 14, 2022
ShowcasedOlympic Medalist Molly Seidel Chooses 100% Performance Eyewear
SAN DIEGO, Calif. – April 14, 2022 - /ENDURANCE SPORTSWIRE/ 100%®, the San Diego-based sport performance company, has announced the signing of elite runner, Molly Seidel — who will now race and train in eyewear from 100% 's Sport Performance and Active Performance collections. “Molly is a tenacious, strategic and...
April 11, 2022
ShowcasedJan Frodeno joins Australian micronutrition start up
/ENDURANCE SPORTSWIRE/ - Australian sports micronutrition brand, PILLAR Performance has landed one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador. Widely considered the greatest triathlete of all time, Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career...
April 6, 2022
ShowcasedWahoo and The IRONMAN Group Announce Multi-Year Partnership to Shape The Future of Endurance Sports and Connected Technology Globally
ATLANTA, Ga. / TAMPA, Fla. (April 6, 2022)/ENDURANCE SPORTSWIRE/ – Wahoo, a leading fitness technology company, and The IRONMAN Group, the largest operator of mass participation sports in the world, announced today a multi-year enterprise-wide partnership that brings two of the biggest innovators in endurance sports together. The deal makes Wahoo...
March 30, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event
Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...
March 17, 2022
Showcased2022 Team INFINIT Elite Roster Announced
Cincinnati, Ohio, March 17, 2022 — INFINIT Nutrition has revealed its 2022 Team INFINIT Elite roster featuring 24 new and returning athletes representing a diverse range of sports. The 2022 roster will be representing Team INFINIT in endurance sports like Triathlon, Cycling, Running and Paddling. Returning names include longtime INFINIT...
March 9, 2022
Showcased100% Announces Partnership with World No. 1 Triathlete Gustav Iden
SAN DIEGO, Calif. – March 9, 2022 /ENDURANCE SPORTSWIRE/ - 100%®, the San Diego-based sports performance company has announced a long-term partnership with the #1 ranked long-course Triathlete in the World, Gustav Iden. The 25-year-old Norwegian is recognized as the premier face of the next generation of triathlon. “We are excited...
March 8, 2022
ShowcasedColorado Classic Seeks Multi-Year Commitment to Relaunch Event
Denver, Colo. (March 8, 2022) /ENDURANCE SPORTSWIRE/ - The Colorado Classic®, America’s premier women’s only racing event, announces a public partnership request in a final effort to relaunch the event. In an open letter to supporters, the founder behind the event, Ken Gart, explains the current position of the Colorado...
March 4, 2022
ShowcasedDean Karnazes appointed Chief Exercise Officer for Afloat
TAMARAC, Fla. /ENDURANCE SPORTSWIRE/ - Afloat, the creators of the reimagined and technologically advanced waterbed, have announced a new partnership with ultrarunner Dean Karnazes. Taking on the honorary title of Chief Exercise Officer, Karnazes will act as an ambassador for the brand, sharing how waterbeds offer a superior level of...