SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 13, 2022
Giant Houses, Private Chefs, and Pro Connections: Inside the Amateurpros of the Zwift Academy
Free gear, training camps, and an "idealized pro experience" - but for age-group triathletes. What exactly comes with a slot in the Zwift Academy, and how does the whole deal work? Triathlete
September 8, 2022
Boston Marathon principal sponsor John Hancock not renewing deal after 2023
Insurance firm John Hancock has confirmed it will not be renewing its principal sponsorship agreement with the Boston Athletic Association (BAA) for the Boston Marathon. The Boston-based company has been an official partner of the race since 1986, with the 37-year-old deal now set to expire after the 2023 marathon....
May 27, 2022
Sponsors Cut Ties with Colin Strickland Following Death of Moriah Wilson
Pro cyclist Colin Strickland has lost multiple sponsors amid the Moriah Wilson murder investigation. Strickland became a central figure in the case after police accused his girlfriend and business partner, Kaitlin Armstrong, of shooting and killing Wilson in Austin, Texas, on May 11. Strickland told police that he and Wilson had pursued a romantic...
April 28, 2022
How Super Shoes are Upending Running’s Sponsorship Model
Last week’s Boston Marathon sparked yet another debate about shoe tech in professional running. This time, the question wasn’t whether super shoes were undermining cherished notions of competitive fairness, but whether pro runners are being forced to choose between getting the best possible sponsorship deal and maximizing their chances of...
April 8, 2022
NN Extends Running Team Sponsorship For Three Years
Dutch financial services company NN Group has extended their title sponsorship of the NN Running Team, the company reported today. Along with Nike, NN has sponsored what is the best commercial running team in the world which features Olympic and World Championships medalists like Eliud Kipchoge, Geoffrey Kamworor, Kenenisa Bekele,...
February 22, 2022
UCI turns from Red Bull to Discovery Sports for Mountain Bike World Cup
The familiar go to for Mountain Bike World Cup coverage, Red Bull, looks set to change from 2023, with the Union Cycliste Internationale (UCI) announcing that it had entered into exclusive negotiations with Discovery Sports for the organisation and promotion of the series. The races will remain with Red Bull...
February 2, 2022
Walmart named title sponsor of 2022 Joe Martin Stage Race
The northwest Arkansas Joe Martin Stage Race celebrates its 45th anniversary and is on the calendar for May 19-22. Walmart has signed on as title sponsor for the 2022 edition. VeloNews
January 28, 2022
Here’s How Much Olympic Athletes Can Earn for Winning Medals, Sponsorship and More
More than half of U.S. Olympic hopefuls, or 59%, reported making less than $25,000 during the year of their respective Olympics, according to a COVID-19 impact survey distributed to 4,400 athletes by the United States Olympic & Paralympic Committee (USOPC). A total of 643 Olympic athletes and 94 Paralympic athletes...
January 6, 2022
Cam Levins is leaving Hoka
After spending three and a half years with Hoka, the Canadian marathon record holder Cam Levins announced on his Instagram that he has left the brand. Canadian Running
December 28, 2021
On launches new Kenya-based trail running team
Swiss running company On has tapped into a new market with the launch of The Milimani Runners, an elite trail running team based out of Iten, Kenya. Kenyan runners are among the elites at most major international road races, but the story isn’t the same at trail races. Trail running...