SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

April 1, 2025
ShowcasedEpic Races Partners with Folds of Honor to Bring Rucking to the Ann Arbor Firecracker 5K
ANN ARBOR, MI /ENDURANCE SPORTSWIRE/ - Epic Races, a leader in professionally managing safe, fun, and rewarding multi-sport and endurance events, proudly welcomes Folds of Honor as the official charity partner and title sponsor for the 2025 Folds of Honor Firecracker 5K. This exciting partnership will also introduce a new rucking...

March 3, 2025
ShowcasedJAMBAR Named Official Energy Bar for 129th Running of the Penn Relays Presented by Toyota and New Partner of Penn Athletics
Philadelphia, PA/ENDURANCE SPORTSWIRE/ - JAMBAR, the organic energy bar company, has been named the official energy bar of the Penn Relays for the third consecutive year and a new partner of Penn Athletics. The Penn Relays is one of the most historic and prestigious track & field events in the...

February 27, 2025
ShowcasedMountain Hardwear Welcomes Trail Runner Liz Derstine to Athlete Team
RICHMOND, Calif. – February 27, 2025 /ENDURANCE SPORTSWIRE/ – Mountain Hardwear is excited to announce Liz Derstine, an accomplished long-distance hiker and trail runner, as the newest member of its athlete team. As an industry leader in performance equipment and apparel for climbers, mountaineers and outdoor athletes, the addition of...
February 25, 2025
ShowcasedRagnar and the Susan G. Komen Announce Partnership
Salt Lake City, Utah (February 25, 2025) - Ragnar Events, the nation’s premier host of team-based relay races, is partnering with Susan G. Komen®, the leading breast cancer organization. Together, they’re joining forces for the Ragnar Road Northwest Passage race, taking place north of Seattle on July 11-12, 2025. Participants...

February 13, 2025
Showcasedelitefeats and hollarhype Partner to Elevate the Community-Driven Running Experience
[Long Island, NY] /ENDURANCE SPORTSWIRE/ - elitefeats is thrilled to announce a strategic partnership with hollarhype for the 2025 season that is set to make races more interactive, motivating, and memorable for runners and their communities alike. “We are excited to integrate hollarhype’s dynamic features into the comprehensive support stack...

February 10, 2025
ShowcasedUnwaffle Fuels the Unroad: Athlete-Focused Breakfast Joins the Belgian Waffle Ride Series
BOZEMAN, MT – (February 10, 2025) /ENDURANCE SPORTSWIRE/ – Unwaffle, the superfood breakfast crafted for athletes, is thrilled to join the legendary Belgian Waffle Ride (BWR) as the Official Unwaffle Sponsor of the Unroad Series. Cyclists tackling the most grueling courses in gravel racing can now fuel up with a...

February 4, 2025
ShowcasedTailwind Nutrition Signs Three New Athletes as the Brand Deepens Its Commitment to the World of Cycling
DURANGO, COLO. – February 4, 2025 /ENDURANCE SPORTSWIRE/ – Tailwind Nutrition, a leader in endurance sports nutrition, is proud to announce the addition of three new cyclists to its athlete roster: Christopher Blevins, Sarah Sturm and Maurice Ballerstedt. These three new Tailwind athletes perfectly embody the diverse and multidisciplinary nature...
February 4, 2025
ShowcasedRun Tri Bike Named The Presenting Sponsor Of The Pumpkinman Triathlon And Running Festival
LOS ANGELES - (February 4, 2025) /ENDURANCE SPORTSWIRE/ - Run Tri Bike is proud to announce that they will be the presenting sponsor of The Pumpkinman Triathlon and Running Festival on September 6th and 7th in South Berwick, Maine. This partnership celebrates the shared ethos that there is a spot...

December 9, 2024
ShowcasedLeave No Trace Selects Mountain Hardwear For Corporate Partner Of The Year 2024
Richmond, Calif. /ENDURANCE SPORTSWIRE/ - Mountain Hardwear is proud to announce it has been named the 2024 Leave No Trace Corporate Partner of the Year. This distinction honors the company’s relentless commitment to environmental stewardship and its proactive role in promoting sustainable outdoor practices. This recognition highlights Mountain Hardwear’s significant...

October 24, 2024
ShowcasedBOLT Skin + Shave Adds Pro Cyclist Keegan Swenson to Family of Athletes
Salt Lake City, Utah - ENDURANCE SPORTSWIRE - BOLT Skin + Shave is proud to announce that it has added celebrated professional cyclist Keegan Swenson to its family of athletes, pairing one of the leading figures in endurance mountain biking and gravel racing with a company quickly ushering in a...