SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

April 3, 2025
HOVERAir Joins USA Cycling as Official Flying Camera Partner
COLORADO SPRINGS, Colo. (April 3, 2025) /ENDURANCE SPORTSWIRE/ – USA Cycling is proud to announce a new partnership with HOVERAir for the 2025 season. This collaboration brings exciting new opportunities to USA Cycling fans with their hands-free flying action cameras to capture high-quality riding footage. “We are thrilled to welcome HOVERAir...

April 3, 2025
2025 TCS Toronto Waterfront Marathon Welcomes Voltaren as Topical Pain Relief Partner
TORONTO, ON (April 3, 2025) /ENDURANCE SPORTSWIRE/ – Canada Running Series is excited to announce that Voltaren will be joining the 2025 TCS Toronto Waterfront Marathon. This new partnership will see Voltaren provide runners with additional resources to help them stay active and perform at their best. Their commitment to...

April 3, 2025
Fausto Magazine Awarded Official Tour de France Guide in North America by ASO
ALBANY, Calif., (April 3, 2025) /ENDURANCE SPORTSWIRE/ – The Fausto magazine team is headed to Sea Otter next week with an extra skip in their step. The new brand was just awarded a three-year contract by Amaury Sports Organization (ASO) to be the exclusive magazine partner in the United States...
April 2, 2025
Run Madtown Partners with Brooksee’s Laurel Technology to Elevate the Race Experience
SALT LAKE CITY, Utah and MADISON, Wisc. /ENDURANCE SPORTSWIRE/ - Run Madtown has selected Brooksee’s Laurel technology as its official race timing partner, bringing an enhanced digital experience to participants and spectators alike. Laurel’s cutting-edge timing and tracking system will provide tracking checkpoints every mile, making race day more interactive...

April 2, 2025
Taylor Lideen Conquers the 2025 Specialized Cactus Cup, Taking Home the Pro Men’s Title
Scottsdale, AZ /ENDURANCE SPORTSWIRE/ - Team INFINIT Pro Athlete Taylor Lideen kicked off his 2025 season with a dominant performance at the Specialized Cactus Cup, claiming 1st place overall in the Pro Men’s category. This historic three-day mountain bike stage race, dating back to 1991, tests riders across Time Trial,...

April 1, 2025
CamelBak Returns to UCI World Cup XC Racing with SCOTT-SRAM MTB Racing Team
IRVINE, CA (April 1, 2025) /ENDURANCE SPORTSWIRE/ - CamelBak, the global leader in hydration solutions, proudly announces its return to the UCI Cross Country World Cup racing scene as the official hydration partner of the SCOTT-SRAM MTB Racing Team. This partnership marks a return to the highest level of mountain...

April 1, 2025
ShowcasedEpic Races Partners with Folds of Honor to Bring Rucking to the Ann Arbor Firecracker 5K
ANN ARBOR, MI /ENDURANCE SPORTSWIRE/ - Epic Races, a leader in professionally managing safe, fun, and rewarding multi-sport and endurance events, proudly welcomes Folds of Honor as the official charity partner and title sponsor for the 2025 Folds of Honor Firecracker 5K. This exciting partnership will also introduce a new rucking...

April 1, 2025
Electrolit Brings Run Club Culture to the Festival Scene with the Launch of the Electrolit Campground 5K at Coachella Valley Music and Arts Festival
Houston, TX (April 1, 2025) /ENDURANCE SPORTSWIRE/ – Electrolit, the scientifically formulated hydration beverage trusted by athletes and wellness enthusiasts alike, is bringing run club culture to the Coachella Valley Music and Arts Festival in 2025. Debuting the Electrolit Campground 5K, the fourth-ranked sports drink in the U.S. is now...

March 31, 2025
The 13th Annual Visit Tuscaloosa Half Marathon, 5K draws over 1,900 participants from 43 states
TUSCALOOSA, AL (March 31, 2025) /ENDURANCE SPORTSWIRE/ –The 13th Annual Visit Tuscaloosa Half Marathon took place Saturday morning and saw over 1,900 participants take on the course. Slightly overcast conditions lead to a great race morning for all who participated. The event offered three different distances: a half marathon, 5K,...

March 31, 2025
CLASH Endurance Miami Crowns Multiple Champions During Weekend-Long Endurance Festival
March 31, 2025 /ENDURANCE SPORTSWIRE/ – Nearly 2,500 decorated Olympians, collegiate standouts and weekend warriors along with 3,000 spectators from across the U.S. and more than 26 countries took part in CLASH Endurance events at the Homestead Miami Speedway. A fitness expo complete with vendors, food trucks, product sampling and...