PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

March 11, 2025
ShowcasedChronoTrack Introduces Advanced UHF RFID Timing System at Annual Timers Conference
EVANSVILLE, IN. (March 11, 2025) /ENDURANCE SPORTSWIRE/ — ChronoTrack, the leading provider of race timing technology, showcased its latest advancement in UHF RFID timing systems, Kairos, at the 2025 ChronoTrack Timers Conference. Following positive feedback from timing professionals, the company announced it is now accepting pre-orders for the system, with...

March 11, 2025
Final Surge Launches Zwift Integration for Running & Cycling Workouts
March 11, 2025 /ENDURANCE SPORTSWIRE/ - The new integration allows Final Surge athletes to push planned running and cycling workouts to Zwift, as well as receive completed workouts that were done on Zwift. Final Surge is now one of the first training apps to support running workouts on Zwift. For...

March 10, 2025
Sabrina Stanley Becomes First Pro-Trail Runner to Join OnlyFans Team
Boulder, Colorado /ENDURANCE SPORTSWIRE/ - In an exciting announcement that bridges the worlds of an elite athlete and digital media, professional trail runner Sabrina Stanley reveals her new partnership with OnlyFans—a leading subscription platform revolutionizing the way creators connect with their fans. Sabrina Stanley unveiling her new 2025 OnlyFans branded...

March 10, 2025
H2O Audio and Varlo Sports Team Up to Elevate Athletes’ Performance
San Diego, March 10, 2025 /ENDURANCE SPORTSWIRE/ - H2O Audio, the pioneer of high-performance waterproof sport headphones is teaming up with Varlo Sports, an innovative multisport apparel brand, to empower athletes with cutting-edge gear and motivation. Both brands thrive to push boundaries, help athletes train harder, race stronger, and break...
March 8, 2025
Weltool Unveils the W7 Flashlight: The Ultimate Precision Lighting Tool for Professionals and Outdoor Enthusiasts
/ENDURANCE SPORTSWIRE/ - Weltool, a leader in high-performance lighting solutions, is proud to announce the launch of its latest innovation, the Weltool W7 Flashlight. Designed with precision engineering and built to meet the demands of professionals and outdoor enthusiasts alike, the W7 sets a new standard for performance, durability, and...

March 7, 2025
KOO Eyewear Launches Limited Edition Signature Collection For Strade Biance 2025
UK (March 7, 2025) /ENDURANCE SPORTSWIRE/ - KOO Eyewear and Strade Bianche proudly present the 2025 Signature Collection, featuring its latest innovation - HYPE. Designed for elite performance and bold style, HYPE introduces advanced ventilation technology, with large side vents and a central opening to ensure continuous airflow, preventing fogging...
March 6, 2025
New Balance Introduces a Handmade $250 Walking Shoe With Tech Hidden in an Elderly Package
The New Balance Allerdale Made in UK is a walking shoe that’s begun to surface at overseas retailers and is quickly drawing attention for its $250 price tag and comparatively modest profile. Footwear News

March 6, 2025
NiteCore Unveils the HA23 UHE: A Versatile and Powerful Flashlight Headlamp for Outdoor Enthusiasts and Professionals
/ENDURANCE SPORTSWIRE/ - NiteCore, a global leader in innovative lighting solutions, is proud to announce the launch of its latest flashlight headlamp, the HA23 UHE. Designed to meet the needs of outdoor adventurers, search and rescue teams, and professionals in demanding environments, the HA23 UHE delivers exceptional performance, versatility, and...

March 5, 2025
Thule introduces Thule Verse, an all-new platform hitch bike carrier
/ENDURANCE SPORTSWIRE/ - The best just got even better. Thule Verse sets the new standard for safety, durability, and ease of use for hitch-mounted platform bike carriers. Developed from the award-winning Thule T2 line, the original platform hitch rack that pioneered the no-frame contact design nearly two decades ago, this...

March 5, 2025
Rooted in Community: Smith x Wild Rye Announce Limited Edition Women’s Cycling Apparel and Protection Collection
Sun Valley, ID (March 5, 2025) /ENDURANCE SPORTSWIRE/ – Born in the mountains and influenced by mountain landscapes, cultures, and communities, Smith and Wild Rye are excited to announce their collaborative roots-inspired collection of women’s technical cycling apparel, complemented by co-branded unisex protective helmets and performance eyewear for Spring/Summer 2025....