PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
March 24, 2025
Rossignol Enters Trail Running Category
Rossignol officially entered the trail running category this month with its designed-for-athletes Vezor 4 shoe with soles produced in collaboration with Michelin. Rossignol also launched the Venosk for everyday trial training on all terrain, alongside a range of T-shirts, polos, sweaters, and shorts. SGB
March 6, 2025
New Balance Introduces a Handmade $250 Walking Shoe With Tech Hidden in an Elderly Package
The New Balance Allerdale Made in UK is a walking shoe that’s begun to surface at overseas retailers and is quickly drawing attention for its $250 price tag and comparatively modest profile. Footwear News
March 3, 2025
BleeqUp Debuts Ranger, The World’s First 4-in-1 AI Cycling Camera Glasses at MWC 2025
AI comes to bicycling at MWC, as BleeqUp reveals Ranger, the world’s first 4-in-1 AI cycling glasses. BleeqUp pioneers in integrating an AI-powered, high-quality camera into professional cycling glasses making it possible to record videos or photos of your trip with ease, automatically edit together the best moments with a single...
February 28, 2025
Assault Survivor Creates App To Keep Women Runners Safe
In an ideal world, women wouldn’t need an app to run safely or to protect them from verbal harassment or worse. But in reality, they do—and now there’s one designed just for that: Running Mate, a “RunShare” app that connects women with verified running and walking partners who have passed...
February 24, 2025
Life Time Launching Free Ultimate Protein Reset
Life Time is kicking off a free, expert-led 30-day program dubbed Ultimate Protein Reset in tandem with National Protein Day on February 27 and ahead of National Nutrition Month in March. The program, which launches March 3, will be available on Life Time’s app, where challenge participants can access the...
February 18, 2025
Nike partners with Kim Kardashian’s Skims shapewear brand: ‘We’re incredibly excited’
Nike, the sportwear giant and beauty mogul billionaire, Kim Kardashian are teaming up to launch a "new brand" that they say will "disrupt the global fitness and activewear industry," both companies announced Tuesday. USA Today
February 18, 2025
Silca Plans to Pay Sponsored Racers Bonus If They Flat with New Ultimate Sealant
Silca just introduced a new tire sealant, and it’s not just the formulation that’s making waves. Their new Ultimate Sealant is said to be, well, the ultimate. Bike Rumor
February 13, 2025
Netflix’s Tour de France: Unchained cancelled
The Netflix documentary series Tour de France: Unchained appears to be drawing to a close this year, with the third season – filmed at the 2024 race – set to be its last. MSN
February 3, 2025
Life Time Adding Cold Plunges to 70+ Clubs
Life Time is taking the plunge—cold plunge, that is. The luxury athletic country club is introducing cold plunges at over 70 of its facilities nationwide by this summer. Athletec News
January 29, 2025
Segway Reveals Details for Step-Through And Moto-Inspired eBike Models
Segway, the creators of those unique self-balancing stand-up scooters, have stepped into the ebike game. Segway says their ebikes aim to make riding easier, more fun, safer, more convenient and more accessible to more people. BikeRumor