BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 19, 2024
Fitness On Demand Partners with Motosumo to Expand Cycling Options
Fitness On Demand has announced a new partnership with Motosumo, a company that uses smartphone technology to turn any stationary bike into a platform for live, interactive cycling classes. The collaboration will allow users to access live and on-demand classes through Fitness On Demand’s platform, making interactive cycling more accessible...
September 17, 2024
IRONMAN sued by TriBike Transport
Litigation is currently underway in a lawsuit between IRONMAN and former bike shipping specialist TriBike Transport. The lawsuit was originally filed by TriBike Transport on March 25, 2024, and is ongoing. In its suit TriBike Transport is claiming breach of contract against IRONMAN, claiming that the international event series did not meet certain...
September 17, 2024
Triathlete Matt Hanson on partnering with AI coaching platform Humango
You can’t have a discussion about sports technology today without including athletes in that conversation. Their partnerships, investments and endorsements help fuel the space – they have emerged as major stakeholders in the sports tech ecosystem. The Athlete's Voice series highlights the athletes leading the way and the projects and...
September 16, 2024
Strava introduces Metro academic research initiative
Strava, the digital platform for athletes that now boasts more than 125 million users, has launched the Metro for Academic Researchers Programme. This programme is specifically designed for college and university students, as well as academic researchers, to support projects that aim to enhance biking and pedestrian infrastructure in both urban...
September 16, 2024
Hoka Parent Deckers Brands to Execute Six-for-One Forward Stock Split
Deckers Brands, the parent of the Ugg, Hoka, Teva, Koolaburra, and Ahnu, reported that during its annual meeting held on September 9, 2024, the company’s stockholders approved a six-for-one forward stock split and a proportionate increase in the number of authorized shares of its common stock. Deckers said it filed...
September 16, 2024
Lolë acquires cycling and sports brands owned by Louis Garneau Sports
Athletic wear brand Lolë has announced the acquisition of Louis Garneau Sports, a known company in the field of cycling and sports equipment with three brands: Garneau, Sugoi and Sombrio. The company said in a release that the strategic acquisition marks an important step in Lolë's expansion and strengthens its...
September 13, 2024
The downfall of run clubs? How capitalism has hijacked the community
A few months back, the New York Times branded running clubs the latest substitute for dating apps, capturing a growing trend that gained momentum as the pandemic upended our social lives. Run clubs offer people a way to connect in the real world, away from the confines of our phones. But the...
September 12, 2024
Oura Acquires Veri Amid Wider Metabolic Health Push
Oura, makers of the sleek smart ring, has acquired Veri, a Finnish personalized metabolic health company. The deal is expected to advance the Oura ring to new levels in terms of health data as it goes toe to toe with Samsung’s Galaxy Smart Ring. The two companies have worked together before. Last...
September 11, 2024
Garmin predicts further sales boost as wearable fitness tech surges
Wearable technology giant Garmin has predicted its European sales will surge by 14 per cent in 2024 thanks in part to new products being launched. The Southampton-headquartered division made the forecast in newly-filed accounts with Companies House which revealed an increase in both its turnover and pre-tax profit during 2023. The results show that...
September 10, 2024
Giant Group Ekes Out Another Sales Increase in August Against Easy Comps
The Giant Group saw its year-over-year sales picture improve for the second month in a row in August. The Taiwan-based bike manufacturer reported a 2.0 percent year-over-year increase in sales for the month to NT$6.86 billion. The increase was more moderate than the 16.6 percent increase in July. Still, it...