Uncategorized
June 10, 2024
Sir Bradley Wiggins’ medals and trophies set to be seized after being declared bankrupt
Sir Bradley Wiggins could have all his assets, including the numerous trophies and medals he won over the course of 15 years during his stunning professional cycling career, seized after the former Tour de France winner was declared bankrupt in court. In November last year, there were already reports that the 43-year-old was facing bankruptcy over unpaid...
May 17, 2024
Nike Could Be Losing Its Lead in Online Running Shoe Traffic, Similarweb Data Shows
Nike is falling behind running shoe competitors when it comes to website traffic growth. Between March 2022 and March 2024, traffic to Nike.com’s running shoe category has declined steadily, according to web traffic data complied by Similarweb. Whereas the Swoosh’s running segment had double the amount of traffic of its competitors in...
December 28, 2023
ACSM Trends 2024; Top Fitness Trends
ACSM’s Health & Fitness Journal® recently released its worldwide survey, polling thousands of industry professionals on 45 possible trends. The No. 1 fitness trend heading into 2024 is the use of wearable technology such as smartwatches, heart rate monitors and more to capture an individual's vital health information in real...
November 20, 2023
Are fishing worms the new way of doping at the Tour de France?
Blood from worms usually used as fishing bait could be the newest doping technique in professional cycling, even at the Tour de France, reports over the weekend have alleged. Haemoglobin from arenicola marina lugworms, otherwise known as sandworms, is used for medical use because of the worms' incredible oxygen transporting abilities, and according...
November 15, 2023
Pace Sportswear closes after 45 years
After 45 years in business, Pace Sportswear closed at the end of last month, the result of declining sales following the pandemic. Company president Maria Marsh on Wednesday wrote in an email that the company is looking for a buyer for the remaining inventory. Pace manufactured cycling headgear — including...
October 30, 2023
Life Time revenue up 23% year to date
Life Time Group Holdings Inc., saw a 23% increase in revenue through the first three fiscal quarters of 2023 as member visits were up 24% over pre-pandemic levels at the company’s fitness clubs. Revenue in Life Time's athletic events business also was up, even though it sold two events earlier...
October 26, 2023
Top cycling teams explore creating new league -sources
A number of major European cycling teams have been exploring plans to create a new competitive league in a move that could reshape the sport’s landscape and allocate more funding for participants. About five teams around Europe including Ineos Grenadiers are involved in the early-stage talks and more could join....
August 25, 2023
Giant aware and working to get fake website taken offline
Giant Bicycles says it is aware of a fraudulent website mimicking its U.S. domain and has started the process of eliminating it by notifying the Federal Trade Commission, which investigates online scams in the U.S., and the brand's global legal team in Taiwan. BRAIN
July 17, 2023
One Runner Followed His Watch’s AI Training Plans for a Month. Here’s What Happened.
Could a Garmin watch actually know something a runner doesn't about his training progress? Could it replace a coach? Andy Cochrane decided to be a guinea pig, making a resolution to wear his Garmin for a full month, 24 hours a day, and do everything it recommended. Outside
July 6, 2023
Brooks Launches ReStart Recommerce Program to Support Sustainability Goals and Increase Access to the Run
Brands that sponsor the Ladies Professional Golf Association (LPGA) are found to have gained up to a 400 per cent return on their investment, according to a report from SponsorUnited. The LPGA Marketing Partnerships Report for 2022/23 produced by the sponsorship data and advertising services firm found that the number of...