SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 19, 2025
rabbit Named Official Run Apparel Sponsor of the Leadville Race Series
Santa Barbara, CA /ENDURANCE SPORTSWIRE/ - rabbit, the women-founded running apparel brand dedicated to crafting high-performance gear for runners of all levels, is proud to announce its sponsorship as the official run apparel sponsor of the Life Time Leadville Race Series. This collaboration unites two brands deeply rooted in the trail...

March 19, 2025
Las Vegas Marathon Announces Superpower as 2025 Official Health Testing Partner
LAS VEGAS, Nev. /ENDURANCE SPORTSWIRE/ – The Las Vegas Marathon, the premier and city-signature road running event for the city of Las Vegas, has announced Superpower as the Official Health Testing Partner for its 2025 event taking place on Oct. 26. With a wellness and training package sweepstakes presented by...

March 18, 2025
Tough Mudder Welcomes Grenade As Official Nutrition Partner
March 18, 2025 /ENDURANCE SPORTSWIRE/ - Tough Mudder, the world’s leading obstacle course brand, is thrilled to announce a new partnership with Grenade, the UK’s no.1 protein bar brand. Grenade joins Tough Mudder as the Official Nutrition Partner, Nutrition Bar Partner, and Protein Partner across all UK events. Kicking off...
March 18, 2025
CLIF BAR to Power Athletes as the Official Energy Bar of the Boston Marathon presented by Bank of America
Emeryville, Calif. (March 18, 2025) /ENDURANCE SPORTSWIRE/ — Boston Athletic Association® (B.A.A.) announced today that CLIF BAR, known for providing sustained energy to help fuel performance, will serve as the Official Energy Bar of the Boston Marathon® presented by Bank of America. Kicking off the three-year partnership in the lead-up...

March 18, 2025
Thermore & Karbon Team Up for Ski Cross Sponsorship
Milan, Italy (March 17, 2025) /ENDURANCE SPORTSWIRE/ — Thermore, an Italian manufacturer and pioneer in sustainable synthetic insulation, is joining with Canada’s leading ski apparel manufacturer, Karbon, to sponsor the Canadian stop for the FIS Ski Cross World Cup. Thermore provides much of the insulation needed for Karbon’s line of...

March 18, 2025
A Historic Opportunity: Join the 80th Edition of the Tour of Somerville
March 18, 2025 /ENDURANCE SPORTSWIRE/ - For over 80 years, the Tour of Somerville has been the heartbeat of American cycling, earning its title as the "Kentucky Derby of Cycling." Since its inaugural race in 1940, it has been a proving ground for the legends of the sport, a celebration...

March 18, 2025
LEGACY MOTOR CLUB Integrates Nix Biosensors’ Personalized Hydration Technology for Optimized Performance
STATESVILLE, NC (March 18, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology is proud to announce its partnership with LEGACY MOTOR CLUB as the Official Hydration Biosensor Supplier. This collaboration will provide both drivers and pit crew athletes with advanced hydration insights, optimizing endurance,...

March 14, 2025
Garmin Returns as Official Sponsor for 2025 Supertri E World Championships Powered by MyWhoosh
March 14, 2025 /ENDURANCE SPORTSWIRE/ - Supertri can today announce the return of Garmin as an official sponsor for the 2025 Supertri E World Triathlon Championship powered by MyWhoosh. This marks the fifth consecutive year of the sponsorship, reinforcing Garmin’s position as a key technology provider in the world’s most...

March 14, 2025
Electrolit Named Official Hydration Sponsor of the Los Angeles Marathon Through 2029
Los Angeles, CA (March 14, 2025) - Electrolit – the preferred, premium hydration beverage – announced today the continuation of its partnership with the Los Angeles Marathon presented by ASICS, extending its role as the Official Hydration Sponsor through 2029. As part of the multi-year agreement, Electrolit will provide pharmaceutical...

March 13, 2025
GNC Named Title Partner of the Pittsburgh Live Well Expo and Pittsburgh 4-Mile Fitness Challenge
PITTSBURGH, PA (March 13, 2025) – P3R, the engine behind Pittsburgh’s most exhilarating sporting events, is excited to announce that GNC has been named the title partner of the Pittsburgh Live Well Expo and the Pittsburgh 4-Mile Fitness Challenge during the 2025 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events....