SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

April 1, 2025
CamelBak Returns to UCI World Cup XC Racing with SCOTT-SRAM MTB Racing Team
IRVINE, CA (April 1, 2025) /ENDURANCE SPORTSWIRE/ - CamelBak, the global leader in hydration solutions, proudly announces its return to the UCI Cross Country World Cup racing scene as the official hydration partner of the SCOTT-SRAM MTB Racing Team. This partnership marks a return to the highest level of mountain...

April 1, 2025
ShowcasedEpic Races Partners with Folds of Honor to Bring Rucking to the Ann Arbor Firecracker 5K
ANN ARBOR, MI /ENDURANCE SPORTSWIRE/ - Epic Races, a leader in professionally managing safe, fun, and rewarding multi-sport and endurance events, proudly welcomes Folds of Honor as the official charity partner and title sponsor for the 2025 Folds of Honor Firecracker 5K. This exciting partnership will also introduce a new rucking...

April 1, 2025
Electrolit Brings Run Club Culture to the Festival Scene with the Launch of the Electrolit Campground 5K at Coachella Valley Music and Arts Festival
Houston, TX (April 1, 2025) /ENDURANCE SPORTSWIRE/ – Electrolit, the scientifically formulated hydration beverage trusted by athletes and wellness enthusiasts alike, is bringing run club culture to the Coachella Valley Music and Arts Festival in 2025. Debuting the Electrolit Campground 5K, the fourth-ranked sports drink in the U.S. is now...

March 31, 2025
The 13th Annual Visit Tuscaloosa Half Marathon, 5K draws over 1,900 participants from 43 states
TUSCALOOSA, AL (March 31, 2025) /ENDURANCE SPORTSWIRE/ –The 13th Annual Visit Tuscaloosa Half Marathon took place Saturday morning and saw over 1,900 participants take on the course. Slightly overcast conditions lead to a great race morning for all who participated. The event offered three different distances: a half marathon, 5K,...

March 31, 2025
CLASH Endurance Miami Crowns Multiple Champions During Weekend-Long Endurance Festival
March 31, 2025 /ENDURANCE SPORTSWIRE/ – Nearly 2,500 decorated Olympians, collegiate standouts and weekend warriors along with 3,000 spectators from across the U.S. and more than 26 countries took part in CLASH Endurance events at the Homestead Miami Speedway. A fitness expo complete with vendors, food trucks, product sampling and...

March 31, 2025
Supertri Announces Multi-Year Sponsorship with Athletic Brewing Company
LONDON, UK (March 31, 2025) 15:00 BST / 10:00 ET /ENDURANCE SPORTSWIRE/ — Supertri, the global leader in short-course triathlon racing, is thrilled to announce a new multi-year sponsorship with Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer. The partnership will span all Supertri and By Supertri events, integrating Athletic...

March 28, 2025
INFINIT Nutrition Named Official Nutrition Partner for Wörthersee Gravel Race 2025
Velden am Wörthersee, Austria (March 28, 2025) /ENDURANCE SPORTSWIRE/ — INFINIT Nutrition Europe is proud to announce its continued partnership as the Official Nutrition Partner for the Wörthersee Gravel Race 2025, a distinguished event in the UCI Gravel World Series calendar. Scheduled for April 6, 2025, in Velden am Wörthersee, Austria, this race attracts elite and amateur...
March 27, 2025
Fleet Feet Chicago and Athletico Physical Therapy Announce Exclusive Partnership
Chicago, IL (March 27, 2025) /ENDURANCE SPORTSWIRE/ – Fleet Feet Chicago, the leading running specialty retailer in the Chicago area, has entered into an exclusive partnership with Athletico Physical Therapy, a leading provider of the highest quality orthopedic rehabilitation services to communities, employers and athletes. This collaboration will provide enhanced...

March 26, 2025
Yuengling Shamrock Marathon Weekend Sells Out, Draws Thousands To Virginia Beach For a Record-Breaking Event
VIRGINIA BEACH, VIRGINIA (March 26, 2025) /OUTDOOR SPORTSWIRE/ – The 2025 Yuengling Shamrock Marathon Weekend in Virginia Beach, Virginia, was a resounding success, with all events selling out with a total of 22,000 participants and thousands of other spectators flocking to the oceanfront for a weekend of running, celebration, and...

March 26, 2025
Human Powered Health Named Official Performance Partner of the 2025 Boston Triathlon
BOSTON, MA (March 26, 2025) /ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization that presents the Boston Triathlon, today announced that Human Powered Health, the health and performance testing company that does health differently, has renewed its partnership with the Boston Triathlon as the Official Performance Partner. One of...