PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
May 24, 2024
Deckers CEO Says Innovation is Hoka’s ‘Top Priority,’ as the Performance Shoe Brand Continues to Grab Market Share From Nike
On the product front, Hoka is driving growth and consumer acquisition through innovative updates and new introductions across a diverse assortment of footwear. Innovation is the Hoka brand’s top priority, continuing to develop groundbreaking products that energize consumers around the world. FN
May 17, 2024
Nike Could Be Losing Its Lead in Online Running Shoe Traffic, Similarweb Data Shows
Nike is falling behind running shoe competitors when it comes to website traffic growth. Between March 2022 and March 2024, traffic to Nike.com’s running shoe category has declined steadily, according to web traffic data complied by Similarweb. Whereas the Swoosh’s running segment had double the amount of traffic of its competitors in...
May 17, 2024
Life Time Makes App Available to Non-Members in Fitness Content Play
Life Time, the luxury athletic country club operator that’s in expansion mode, has made its app free to non-members, so anyone can access Life Time’s premium wellness offerings, including on-demand fitness classes. Life Time app users can access barre, boxing, cardio, cycle, dance, strength and yoga classes, training videos, nutrition...
May 16, 2024
Strava Announces Family Plan, Dark Mode, AI Cheat Finder
Strava has just announced a slate of updates at their annual Camp Strava event, where they show off a bunch of newness. This year’s event is the first time new CEO, Michael Martin, is at the helm, after starting back in January – and he appears very keen to say ‘there’s a...
May 14, 2024
Strava urged to delete popular London cycling segment after deadly crash
The operator of Regent's Park, The Royal Parks, has written to Strava and other cycling apps to ask for the removal of the Outer Circle from its leaderboards. It follows a collision involving Hilda Griffiths, 81, a pedestrian who was hit by a cyclist, Brian Fitzgerald, in June 2022, and later died...
May 10, 2024
Oura launches two new heart health features
Smart ring maker Oura is launching two new features focused on heart health, the company announced on Friday. The first claims to help users get an idea of their cardiovascular age, while the second feature aims to estimate their cardio capacity. Depending on a person’s results, Oura will offer strategies on how...
May 10, 2024
‘Remarkable’ Commuter Helmet Has Turn Signals that Work by Nodding Your Head
Gamel’s ‘The Remarkable’ is the first helmet to offer integrated turn signals activated by a simple nod of your head. The helmet also includes an automatic brake light function. Gamel first introduced The Remarkable luminous helmet with a successful Kickstarter campaign last year. They’re now offering a full production model...
May 7, 2024
Equinox Rolls Out Longevity Membership Priced at $3K Per Month
Equinox and Function Health announced their partnership last month, ushering in a new era in hyper-personalized health and integrated personal training. Officially dubbed “Optimize by Equinox,” the longevity membership begins with a biomarker test from Function Health, which examines 100 biomarkers to reveal health information about major organs, metabolic and immune systems. Equinox also...
May 7, 2024
Nike developing AI model as part of design “step change”
Sportswear brand Nike is developing its own generative AI model to design products using its vast bank of athlete data, Dezeen can reveal. According to Nike's chief innovation officer John Hoke, the company is seeking to take advantage of its exclusive data on athlete performance with a bespoke large language model (LLM). LLMs are a...
May 2, 2024
iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach
The commercial equipment brand has long embraced its relationship with parent company iFIT, whose vast library of fitness and wellness content, including around 18,000 workouts from expert coaches, is available to stream on Freemotion’s newest cardio machines. Soon, iFIT will be launching its AI Coach, an artificial intelligence-powered digital coach that interacts...