PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
February 22, 2024
Apple Secures Hydration Patent, Smart Ring Rumors Heat Up
As Apple continues to push into the health and wellness space, new intellectual property filings and reports speculate that the tech giant might be moving into the hydration-tracking and smart ring markets. Apple recently filed a patent for a “wearable device with perspiration measuring capabilities” for its Apple Watches. The solution would...
February 12, 2024
After Years of Relying on Help From Salomon for Its Shoes, Arc’Teryx is Stepping Out on Its Own
Since introducing footwear in 2015, performance outdoor equipment company Arc’Teryx has relied on the insights and expertise of fellow Amer Sports brand Salomon. That is about to change. Starting with the spring 2024 season, Arc’teryx is now designing and creating its own footwear collection entirely in-house. FN
February 7, 2024
SRAM AXS Battery Solar Charging Could be Coming to your Fender & Bottle Cage
A recent patent from SRAM, published February 6th 2024, details a new method for charging of AXS batteries. A solar array, integrated with front and rear fenders, as well as a bottle cage, could be used to charge a spare AXS battery while on the move, and just need to...
February 7, 2024
How Fitbit Wants AI to Help You Reach Your Fitness Goals
Fitbit Labs, an upcoming program, will use AI to provide deeper health insights, such as answering questions about why your run may have been harder today than it was yesterday. Fitbit thinks there's big potential for AI to help people set more realistic health aspirations. cnet
February 7, 2024
The Rise of Indie Running Brands
Indie brands are typically independently owned, small to mid-size running companies with aesthetically distinctive (and sometimes disruptive) product offerings and a very social media savvy, direct-to-consumer business model. Why are indie brands thriving, and what does it say about the future of the running industry? Trail Running
February 6, 2024
Train Fitness: Powering Your Workout With AI
Train Fitness is capitalizing on the importance of physical health. The company is addressing the $21.8 billion global virtual fitness market through AI-powered wearable fitness trackers. Using AI to analyze motion data from Apple Watches, Train Fitness can identify, track, and derive expert-level analysis of a user’s workouts, offering real-time coaching to...
February 5, 2024
New Balance kicks off resale program
An athletic footwear giant is the latest entrant into the booming resale market. New Balance is launching its new resale program, “Reconsidered,” on Monday, Feb. 5, 2024. Through a dedicated section of the New Balance website, customers can view and shop for pre-owned shoes, including consumer returns and cosmetically imperfect...
February 1, 2024
Lululemon Reveals First Men’s Shoes, Including Its Debut Casual Lifestyle Sneaker
Lululemon has officially revealed its first footwear range for men, consisting of three different silhouettes that will be released this spring. Lululemon’s first men’s style to be released this year is its first casual sneaker called the Cityverse, which will be available starting on Feb. 13. Two additional running models, the Beyondfeel...
January 25, 2024
Can Arnold Schwarzenegger Build the Ultimate Fitness App?
Arnold Schwarzenegger has done it all: former professional bodybuilder, actor, businessman, politician. Now 76, The Terminator is focused on his wellness media company, Arnold’s Pump Club, and a new fitness app. Dubbed “The Pump,” the app opened as a soft launch to its 5,000 founding members last April, quickly amassing...
January 24, 2024
Target Goes All-In on Wellness
Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. Athletech News