PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
June 20, 2024
Are jean shorts back? This French-running brand seems to think so
The origins of this unconventional running trend began on X earlier this month when a user tweeted a photo of the shorts on the website. The tweet quickly went viral, amassing over 80,000 views, and Satisfy Running reaped the benefits, selling out of their PeaceShell™ 5-inch inseam Digital Denim shorts in no...
June 16, 2024
Micro-collapsible bike helmet packs flat, inflates in 30 seconds
Using a series of inflatable ribs, the all-new Ventete aH-1 bicycle helmet folds like an accordion when deflated to carry as easily as a laptop. When it's time to saddle up, it inflates back into helmet form via an electric pocket pump in a matter of seconds. It provides more...
June 12, 2024
UCI concerned new drug “ten times more powerful than tramadol” could be used by professional cyclists to mask fatigue during races, report suggests
The UCI is reportedly worried about the possibility of a powerful new painkiller making its way into pro races, with riders and teams having been warned of the governing body's "concerns" about the drug "ten times more powerful than tramadol". Le Temps(link is external) broke the story yesterday evening, reporting that...
June 12, 2024
Life Time Adds AI to App, Eyes Personalized Fitness Recommendations
Life Time has broken new ground, partnering with Microsoft to launch L.AI.C (pronounced lay-see), an AI-driven companion for its members that is housed within the Life Time member app. The luxury athletic country club operator has tapped Microsoft’s AzureOpenAI Service for the new feature, which is rolling out to beta...
June 11, 2024
Apple Makes Fitness Intentions Clear With Latest Watch Updates
Apple today previewed watchOS 11, which will bring exciting new data-driven features to the Watch including a new Vitals app, enhanced pregnancy features, training load measurement, customizable Activity Rings and safety features for late-night and early-morning workouts, demonstrating Apple’s commitment to innovating in the fitness space. The Vitals app allows users...
June 10, 2024
Fitbit Has A Patent For Its Own Smart Ring
One of the emerging frontiers of health and fitness tech is the smart ring, though options on that front are limited. For now, the incumbent is Oura, with South Korean tech giant Samsung releasing its own soon. Though it looks like Fitbit may be another player in this segment, as a patent for...
June 8, 2024
Butt-friendly bike seat moves with your legs
If you don't want a part of your body to get sore, then that part shouldn't be pushing against something that doesn't move along with it. That's the thinking behind the vabsRider bicycle saddle, the two sides of which pivot in time with your pedaling. New Atlas
June 7, 2024
Samsung Sues Oura: A Closer Look at The Preemptive Smackdown
Samsung noted that after the January 17th, 2024 announcement of the Galaxy Ring, they received FCC certification back on March 28th (2024), followed by the finalization of the design in May. They’ll start production in the next few weeks, and then expect to “begin sales and shipments” this August. The...
June 6, 2024
Hyperice Launches Wireless, Ultra-Portable Version of Normatec Boots
Hyperice has released its long-awaited Normatec Elite, a wireless version of the brand’s famous recovery boots that are portable enough to be carried in a tote bag. The product is free of hoses and separate control units; instead, the controls are located on the outer thigh of the boot. Normatec Elite...
June 5, 2024
Echelon Fitness Acquires Advanced Recovery Company ThriveX
Echelon, the maker of at-home exercise equipment for the global fitness, wellness and sports market, acquired ThriveX, the manufacturer of recovery products, including cold immersion systems, smart hybrid saunas and compression boots. “In 2017, Echelon Fitness was founded to address an unmet, rising market need—smart fitness, available across all price points, to consumers...