PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
March 23, 2021
Lululemon Has Big Apparel Plans for Men
Lululemon, a staple in women’s athleisure the last few years, is using its understanding of performance wear to improve its menswear. Front Office Sports
March 22, 2021
Is It Safe to Go Back to Group Exercise Class at the Gym?
Here’s a guide to help you decide if your gym is doing enough to prevent the spread of Covid-19. NYT (paywall)
March 22, 2021
SRAM sues Princeton CarbonWorks over wheel shape
SRAM claims that PCW is infringing on its patent for a rim shape inspired by a humpback whale flipper. VeloNews
March 18, 2021
Child dies in ‘tragic accident’ involving Peloton treadmill, CEO says
Peloton has warned parents to keep children away from its treadmills after the death of a child and said it was one of a "small handful" of incidents in which children have been hurt on the firm's exercise equipment. BBC
March 18, 2021
Peloton instructors design a new Adidas clothing line
The 11-piece line, called the adidas x Peloton SS21 collection, is priced between $30 to $85 and consists of tank tops, pants shorts and hoodies. Peloton has other branded clothes with athletic companies, like Nike and Lululemon, but this is the first designed with the help of its instructors, who...
March 16, 2021
Dick’s Launches Men’s Lifestyle Brand to Rival Lululemon
The company says VRST (pronounced ‘vurst’) is aimed at the modern active man and includes commuter pants, joggers, shorts, T-shirts, hooded sweatshirts and quarter zips. Prices range from $30 to $120. Shop Eat Surf
March 16, 2021
Cannondale goes outdoor to promote its new e-bike model
The global advertising campaign revolves around the release of Adventure Neo e-bike, with billboards erected in Berlin, London, New York City, and San Francisco. Bicycle Retailer
March 16, 2021
Adidas and Peloton join forces with hints at a clothing range
Adidas announced a collaboration with Peloton last week, but so far the brand has been vague on details. However, Peloton’s top class instructor Cody Rigsby led a class wearing Adidas kit and announced during the ride that it was “a celebration of the launch of our new Adidas X peloton...
March 14, 2021
The Future of the Post-Pandemic Gym
Seven fitness futurists describe what gyms will look like after Covid-19. Men's Health
March 8, 2021
Inov-8 Relaunches Under Original Founder
Inov-8 founder Wayne Edy quietly bought back the footwear company from Descente last year and is planning a relaunch with a new running shoe for trail and ultramarathon runners. Edy, who founded Inov-8 in 2003 and now owns 100% of the business outside of Northern Asia. SGB Media