April 30, 2021

ESW May 14, 2021 Weekly News Report

AWARDS USA Triathlon, Elk Grove Village Present 4 Star Endurance With Entrepreneur/Business Plan of the Year Award ESW USA Triathlon Announces Winners of 2020 Multisport Awards Presented by Wahoo Fitness ESW BUSINESS USA Cycling releases details of Inclusion Conference ESW TSG Consumer Partners to Sell Stake in Nuun to Nestlé Health Science Businesswire Credit Union Cherry Blossom...

April 29, 2021

The Startup that Makes Fitness a Video Game

The gaming craze and at-home fitness come together in Ergatta’s rowing machine. The connected rowing company gamifies workouts, with its machine effectively acting as a controller, allowing people to race and compete on a screen as they work out. Front Office Sports

April 27, 2021

Fitness International Launches Fitness App

Fitness International, LLC, the operator of LA Fitness, Esporta Fitness and the City Sports Club brands, announced plans to offer its members Openfit, a digital streaming platform that integrates fitness, nutrition and wellness. SGB Media

April 22, 2021

Peloton Spiraling Over Treadmill Safety

The connected fitness company is in hot water over injuries and a death related to its Tread+ treadmill. Following reports of 39 incidents, one fatal, related to the Tread+, the Consumer Product Safety Commission released a warning saying that the product is not safe for homes with children or pets....

April 22, 2021

These New Eco-Friendly Running Shoes Are Great, Just Not For Running

These plant-based and recycled-material running shoes are stylish, comfortable — and not ready to be your daily trainers. Podium Runner

April 21, 2021

Proposed Class Action Lawsuit Filed Against Peloton Over the Peloton Tread+

On Tuesday, a proposed class action lawsuit was filed against Peloton regarding safety issues with the Peloton Tread+. In the complaint, they allege that Peloton has marketed the Tread+ as being appropriate for families. The filing then goes on to allege that the Peloton Tread+ has unique design flaws, making...

April 21, 2021

Fitbit co-founder: Future for fitness is well beyond the wrist

Exclusive from CNET: CTO Eric Friedman talks with CNET about the company's first wearable under the Google umbrella. A Fitbit used to be a little gadget to count your steps. Those days are long gone: Fitbits are now continuous heart and sleep monitors, with aspirations that go even deeper. Now owned...

April 20, 2021

Lululemon Gets Into Resale — Here’s Where It’s Piloting the Program

The Vancouver, Canada-based company announced today that it was piloting its first-ever recommerce program dubbed Like New as part of its broader commitment to sustainability unveiled in its Impact Agenda. Starting next month, customers in California and Texas will be able to take part in the trade-in program, which will expand...

April 19, 2021

Feds warn against using Peloton treadmills after child’s death

Households with children and small pets should immediately stop using Peloton Interactive's Tread+ treadmills, according to the U.S. Consumer Product Safety Commission, which is investigating the death of one child and dozens of other incidents involving the exercise equipment. CBS News

April 18, 2021

Fitness drones are coming, if inventors can get all the kinks out of them

Researchers say that the recreational drone market — valued at $2.33 billion in 2020, according to data from Research and Markets — could come together with the $30 billion wearables market to produce what may one day be a fixture in personal health and wellness: fitness drones. Washington Post