PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
November 18, 2021
Nike teams up with Roblox to create a virtual world called Nikeland
Nike is teaming up with Roblox to create a virtual world called Nikeland, where users will be able to dress up their avatars in Nike-branded sneakers and apparel. Nikeland will be free for now, but could be a place to try out new products and gauge consumers’ interests. CNBC
November 10, 2021
World Triathlon and RaceRanger team-up on anti-drafting tech
World Triathlon has teamed up with RaceRanger, an electronic sensor system designed to improve fairness around the issue of drafting on the bike section of non-drafting triathlons, which make up approximately 85% of triathlon competitions globally. Endurance.Biz
November 9, 2021
Peloton Introduces Peloton Guide, First Connected Strength Product
NEW YORK, Nov. 9, 2021 -- Peloton (NASDAQ: PTON) today announced its first connected strength product, Peloton Guide. The AI-enabled device easily connects to televisions, providing Members instant access to a suite of expert Instructors and the well-loved Peloton content library. Peloton Guide is Peloton's most accessibly-priced hardware product yet and will include the new Peloton...
November 3, 2021
Tuck Bike literally reinvents the wheel w/ full size folding bike AND folding wheels!
File this under things I didn’t expect to be writing about today—a full-size folding bike that also includes folding wheels. That’s right, the new Tuck Bike has wheels (and tires) that fold up into thirds. That makes it possible to create a full-size bike that folds down into the size of...
November 2, 2021
Nike Trademark Hints at Metaverse Sneakers
More than one major company is going meta: Nike appears to be gearing up to offer its branded sneakers and apparel in virtual environments. The company filed a trademark application for its signature swoosh logo and “Just Do It” slogan in “downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags …...
November 2, 2021
Peloton Takes Flight With Delta
Peloton is making its classes available outside its app or hardware for the first time through a deal with Delta Air Lines. Delta is now offering five classes that Peloton produced exclusively for the airline to assist passengers with stretching, relaxing, meditating, or falling asleep. Front Office Sports
October 29, 2021
Romanian police recover Italy’s stolen gold Pinarello track bikes
A week after the Italian national track team had 22 bikes stolen from their hotel at the UCI Track World Championships in Roubaix, Romanian police have recovered the several hundred thousand Euro haul in their country. The Pinarellos, which included four gold bikes used by Filippo Ganna and his gold medal-winning team pursuit teammates,...
October 28, 2021
Facebook Rebrands to Meta, Rolls Out VR Fitness Apps
Facebook is looking to become a different type of company, starting with its name: The social networking giant is rebranding its parent company to Meta. Meta will oversee Facebook, Instagram, WhatsApp, and Oculus, the latter of which is of growing importance to Facebook’s ambitions in the metaverse — hence the name. The rebrand was revealed by...
October 18, 2021
Lululemon Awarded Patent for Branded Shoe Line
Lululemon is preparing to launch a sneaker line with help from talent associated with the biggest names in athletic apparel, after being awarded a patent on October 12 for its shoe brand, leaning on designers who previously worked for Nike, Under Armour, and Adidas. Front Office Sports
October 8, 2021
Strava announces surface types and personal heat maps have now been added to mobile app
Strava has announced it has released personal heat maps and surface type maps to the mobile app. The new features went live on Thursday, October 7 and can now be used world-wide by Strava users. These new features can be used by the paid subscribers and free app users. With...