PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
January 11, 2022
Suunto Sold To New Owners (Again)
Suunto announced yesterday that they’ve been sold away from the Amer Sports group, to Liesheng, a Chinese tech-focused brand that also owns/makes the Haylou brand (audio devices). However, I say ‘again’, because Suunto has long been part of the Amer Group (which includes brands like Salomon, ENVE, Atomic, Wilson and...
January 11, 2022
Is Rivian going to make their own bikes and e-bikes?
Rivian is positioning themselves to be not only a leader in the electric vehicle space, but also an aspirational brand for the outdoor set. From built-in storage to facilitate camping and overland expeditions, to the possibility of integrated bike racks, Rivian could be a big name in the near future....
January 11, 2022
Peloton Steps Deeper Into Footwear
Peloton is expanding its footprint — literally. The fitness company known for its at-home treadmills and bikes unveiled its second pair of cycling shoes today. The Altos, which retail for $145, are designed specifically for the Peloton Bike and Bike+, adding to Peloton’s growing list of products. Front Office Sports
January 5, 2022
No Retreat: Business Bootcamp: New CNBC Series Takes Companies to the Next Level (Watch)
No Retreat: Business Bootcamp is coming to CNBC, and the cable channel has released a trailer. In the new business reality series, Joe De Sena, Spartan founder and CEO, will work with companies and help them take their business to the next level. TV Series Finale
January 5, 2022
VeloNews magazine merges with Peloton magazine
VeloNews and Peloton have been under the Outside umbrella since January of 2021. Now, in January of 2022, VeloNews magazine is merging into Peloton magazine. Further, authors and photographers from sister brand CyclingTips are also now contributing to the new Peloton magazine. VeloNews
January 5, 2022
Nike sues Lululemon over Mirror Home Gym, apps
Nike Inc on Wednesday filed a lawsuit accusing Lululemon Athletica Inc of patent infringement for making and selling the Mirror Home Gym and related mobile apps without authorization. In a complaint filed in U.S. District Court in Manhattan, Nike accused Lululemon of having “summarily” rejected its demand that it stop infringing...
January 4, 2022
Nike and Adidas are Losing Momentum in China to These Native Footwear Brands
Consumers in China increasingly prefer their own homegrown brands as opposed to international brands like Nike and Adidas, according to a December report from The NPD Group, which analyzed the Chinese footwear market in Q3 of 2021. According to the data, six of the top ten footwear brands in China in Q3...
December 31, 2021
How the Apple Watch could turn you into a serious cyclist in 2022
Apple gave its smartwatches some cool new cycling features in this year's WatchOS 8 update, and you don't have to buy an Apple Watch Series 7 to try them. The new features, which include automatic cycling detection, fall detection and better calorie tracking when you're riding an electric bike, could make it easier...
December 29, 2021
Peloton Plunges in Google Search Trends
U.S. search trends for Peloton show a 30% year-over-year drop in the fourth quarter of this year. U.K. and Germany showed an even larger year-over-year decline. The brand’s U.S. search trends are up 10% from last quarter, less than last year’s 15% increase from Q3 to Q4. Peloton searches in the U.K. and Germany...
December 23, 2021
World Athletics approves new rules and regulations for shoes in competition
It was announced today that World Athletics has approved new shoe rules and regulations for competition. The new rules have brought a major update to the future of the sport, as athletes will not be allowed to wear shoes that have over a 20mm stack height during competition. This rule...