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November 12, 2024

Smash Your Fitness Launches With Nearly Unlimited Routes for Gamified Fitness Fun

TUCSON, AZ, Nov. 12, 2024 /ENDURANCE SPORTSWIRE/ - Launching Friday, the fitness gaming app Smash Your Fitness makes indoor cycling irresistibly fun by transporting cyclists to a near-limitless number of richly immersive worlds, multiple gaming modes – workouts, tours, races, and training programs – and a range of interactivity options...

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Cycling

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November 12, 2024

JOIN Cycling App Announces Seamless Integration with Zwift Through New Zwift Link API Implementation

(AMSTERDAM, NETHERLANDS, 12 November 2024] /ENDURANCE SPORTSWIRE/ - JOIN, the leading online platform for cycling training content, today announced a major platform update featuring complete integration with Zwift through their newly implemented API, Zwift Link. This development marks a significant step forward in making structured training more accessible and enjoyable...

Cycling

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November 11, 2024

FasCat now Connects Directly to Zwift

BOULDER, CO, NOV. 11, 2024 /ENDURANCE SPORTSWIRE/ - Cyclists who use the CoachCat app for training can now send workouts directly to Zwift, the #1 cycling app. Similarly, rides, races and workouts completed on Zwift will sync directly to CoachCat for analysis and coaching. CoachCat is the first hardware-agnostic AI...

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Cycling

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November 7, 2024

Shop Women-Led Wednesday To Support Women In Business This Spending Season

Sun Valley, ID (Nov. 7, 2024) /ENDURANCE SPORTSWIRE/ - Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday....

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November 6, 2024

Wattbike appoints new Commercial Sales Director to drive global health club expansion

/ENDURANCE SPORTSWIRE/ - With over 25 years of experience working with industry giants such as Life Fitness, Fitness First, Ezdihar Sports, and LA Fitness, Sam brings a deep understanding of the fitness sector and a wealth of international connections. His extensive expertise in managing major international accounts and fostering strategic...

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Cycling

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November 6, 2024

Countdown to 2024’s Ultimate Trisuit Collection: Sumarpo Brings Fashion & Function Together

November 6th. /ENDURANCE SPORTSWIRE/ – With a focus on both performance and comfort, Sumarpo’s upcoming trisuit collection is poised to transform the way athletes race. Launching in late 2024, this new tri suit series combines breathable, quick-dry fabrics with powerful compression and a lightweight design, crafted to help triathletes move...

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Triathlon

November 6, 2024

Showcased

Freddy Merckxury: BWR’s Virtual Domestique Enhancing the Belgian Waffle Ride Experience

SAN DIEGO /ENDURANCE SPORTSWIRE/ - Monuments of Cycling, the creative force behind the iconic Belgian Waffle Ride (BWR), is proud to announce the latest addition to its growing toolkit of groundbreaking race experiences: Freddy Merckxury. Part Eddy Merckx, part Freddie Mercury, Freddy is no average AI tool. This custom-built virtual...

Cycling

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November 5, 2024

Polartec Shed Less Technology Debuts in Market with FORLOH

November 5th. Planet Earth, The Universe/ENDURANCE SPORTSWIRE/ - Polartec®, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, partners with elite USA-made hunting outfitter FORLOH to debut revolutionary Polartec® Shed Less technology. The advanced fabric launches to market in FORLOH's new Raider Vest,...

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