PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.January 17, 2023
Adidas embarrassed after ‘utopian announcement’ – which named fake co-CEO and launched fashion line – spreads like wildfire
Global sportswear brand Adidas shocked the fashion world this week by seemingly appointing a former factory worker as co-CEO, as well as revealing that it was launching a "pre-worn" collection at Berlin Fashion Week. Yahoo Finance
January 17, 2023
How Two Footwear Industry Veterans Turned Their Dissatisfaction With Trail Running Shoes Into a Premium Brand
In July 2021, Norda released its first shoe, the 001, a trail-ready style built with premium components for the off-road runner seeking superior quality. The 001 features seamless uppers made with sustainable, biobased Dyneema Fibers, which are both Bluesign and ISCC approved. FN
January 16, 2023
Strava responds to chorus of criticism over price hike policy
After initial increases were rolled out in the UK, users across the globe began incurring rate increases for billing incurred both monthly and annually. Subscription fees were upped by anywhere between 15 and 70 percent, depending on region, billing type, and date of signup. VeloNews
January 13, 2023
SRAM’s rumoured eBike motor to come courtesy of Amprio buyout
Long rumoured to be testing out electric bike motors, SRAM has confirmed this week the buyout of Amprio, a division of the Rheinmetall Group. Amprio produces a made in Germany eBike motor system that has an established European servicing base. The system has got off to a slow start with...
January 12, 2023
Are Protein Bars Actually Good for You?
The global market for protein bars is growing quickly and expected to swell to more than $2 billion by the end of 2026. Despite the advertising, nutrition experts say that protein bars aren’t all that healthy. The New York Times (paywall)
January 12, 2023
Strava Has Laid Off Employees Ahead of Rising Prices. Here’s What Your Subscription Will Cost Next Month
The layoffs predated the reported uptick in price for premium features. The previous $7.99 monthly rate will increase to $11.99 on February 6—a significant 50 percent increase. Aol
January 11, 2023
Detroit offers new e-bike with US-made frame, Zehus hub motor
The Zehus hub is similar to the one used by Cooper Bikes on models that BRAIN wrote about last April. The 250-watt motors have no wires; it can be adjusted wirelessly via a phone app. It offers 20 miles of range in its strongest power mode or 35 miles in...
January 4, 2023
The best fitness kit at CES 2023: next-gen smartwatches, sleep trackers, cycling and more
CES 2023, the annual Las Vegas technology convention happening right now, is showing off TVs, automotive stuff, smart home tech, and many other innovations which often never see the light of day. Health tech also plays a big part on the event floor, with a whole zone of the convention...
January 2, 2023
Swiss Startup URB-X Is Developing Elevated Bike Paths For European Cities
In many European towns and cities, efforts are being made to make roads and thoroughfares more bicycle-friendly in an effort to entice citizens away from driving and toward riding. Unfortunately, space is frequently an issue. A solution from Switzerland may be able to alleviate the issue of the frequently congested space...
December 30, 2022
‘Moonwalkers’: These strap-on shoes can make you walk three times faster
An American start-up, Shift Robotics, has invented a device designed to be strapped onto your own shoes to boost your walking speed by up to 250 per cent. The “Moonwalkers” look like skates, but they’re not freewheeling - so that you don’t lose your balance. EuroNews