PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
November 14, 2022
Nike Launches New Metaverse Marketplace and Community
Nike today announced the launch of .Swoosh, a new metaverse marketplace platform meant to foster a “inclusive digital community” for athletes and Nike consumers. The blockchain-powered platform will allow users to connect with other athletes and consumers, obtain virtual products and engage in immersive experiences. FN
November 7, 2022
World’s first real denim cycling shorts about to launch – and they could be worn by AG2R Citroën
Italian brand Rosti, the supplier of AGR Citroën (opens in new tab)'s team kit, unveiled its new ‘Bib Jeans’ at Rouleur Live, prompting speculation that the French UCI WorldTeam might be about to ditch its famous brown shorts for denim. Cycling weekly
November 7, 2022
Recall: Rad Power Bikes
The tire rim strip could be misaligned, causing the tube to pop and damage the tire. The tires with a ribbed sidewall could also go flat unexpectedly, posing injury from loss of control and/or crash. The company has received 137 reports of the tires blowing out, deflating and separating from...
November 7, 2022
Who Wore Which Shoes at the New York City Marathon?
Linden’s shoes weren’t the only speedy outliers among the top 25 men’s and women’s finishers. While Nike, Adidas and ASICS shoes were the most prevalent brands among elite runners, there were several shoes that aren’t yet available to the public. Outside Online
November 3, 2022
Strava partners with Snapchat for new augmented reality experience for athletes
This partnership is a first-of-its-kind augmented reality experience that lets Snapchatters and Strava users share their fitness journey with friends and family via their cameras. Snapchat has 363 million daily active users and sees over six billion AR Lens pictures taken daily. Canadian Running
November 2, 2022
Will the Smartband Market Continue to Shrink?
Smartbands were the first to gain popularity in the wrist wearable market, thanks to their lower price and longer battery life compared to smartwatches. However, during COVID-19, consumers’ interest in healthcare and fitness increased sharply and they started shifting focus to smartwatches supporting more functions. As a result, smartband shipments...
November 2, 2022
Triathlete pair launch new translation agency for cycling industry
A duo of triathletes have launched an industry-first translation agency for the endurance sports sector. Based in Warsaw, Poland, Endurance Translations is a new venture by Michal Glowacki and Gosia Glowacka, who have 15 years of translation experience and six-plus years competing in triathlons. Bike Biz
October 27, 2022
The Difference Between Zero-Sugar and Electrolyte Sports Drinks
Sugar-free sports drinks are made with artificial sweeteners, such as sucralose, and are generally lower in calories and carbohydrates than regular sports drinks. However, this doesn’t mean they’re completely void of electrolytes. Outside Online
October 25, 2022
Sports Drinks Boost Coca-Cola to $11B Quarter
Coca-Cola continues to rack up revenue from its sports drinks segment. The beverage giant generated $11.1 billion in revenue in Q3 2022 — a 10% increase year-over-year and surpassing Wall Street estimates of $10.52 billion. Sports drinks — which include BODYARMOR, Powerade, and Aquarius — grew 6% during the quarter....
October 24, 2022
Apple Fitness+ features yoga with ultrarunning legend Scott Jurek
Beginning Oct. 24, Apple Fitness+ is expanding its fitness and wellness service to be available to all iPhone users, and launching a superior set of workouts with new music to accompany them. Fitness+ will also introduce a new workout program, Yoga for Every Runner, featuring and designed with one of...