PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
May 23, 2023
Equinox Unveils Luxury Loyalty Program
Equinox is playing the part of concierge to its clientele. The high-end health club operator announced an exclusive program called Equinox Circle, granting gym members access and perks to luxury brands across healthtech, nutrition, travel, and more. Fitt Insider
May 23, 2023
Peloton seeks to rebrand as ‘more than a bike company,’ shift from ‘exclusivity to inclusivity’
Peloton is shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future. Its app will now offer five membership tiers, including three newly-launched tiers that allow users to work out with or without equipment and independently or...
May 23, 2023
Netflix Tour de France TV show Unchained set to get second season
Netflix's Tour de France documentary series, Unchained, is to return for a second series, with filming at the 2023 Tour, Cycling Weekly understands. Cameras are expected to follow teams in the build up to the biggest race of the year and then at the event itself, as they did last...
May 18, 2023
Strava and Nike tie-up to reach 300+ million athletes worldwide
Strava has today announced a partnership with Nike that will, for the first time, give members the ability to track and share their activity, inspiration and community across both company’s platforms. Later this summer, millions of Nike Run Club and Nike Training Club users will be able to upload their...
May 17, 2023
New film follows a Wisconsin ultra runner’s quest on the Pacific Crest Trail
Ultra runner Timothy Olson set a world record when he ran 2,650 miles on the Pacific Crest Trail in 2021. The Amherst, Wisconsin, native's journey along the way was documented by a film crew. It took an average of 50 miles a day for 52 consecutive days. The "Mirage" film...
May 17, 2023
Wahoo Fitness Founder Buys Company Back from Banks
Wahoo’s business was doing well pre-pandemic, and then as the pandemic set in, their business exploded with sales. Like most indoor training companies, they couldn’t make stuff fast enough. Though, prices didn’t rise – they stayed as-is. Enter Rhone Equity in June 2021, with an agreement to take a majority...
May 15, 2023
Garmin launches eBike-specific rear light radar, while Q1 financials are steady
Garmin’s Varia eRTL615 is its first rearview radar and tail light specifically designed for eBike riders. A battery-free design, the Varia eRTL615 plugs into a compatible eBike and can help detect approaching vehicles with visual and audible alerts when paired with selected Garmin devices (including Garmin smartwatches and Edge cycling...
May 11, 2023
Peloton Recalling More Than 2 Million Bikes Over Fall Risk — See If Your Bike Is Included
Peloton has recalled over two million bikes and urged customers to discontinue using the product over safety concerns. On Thursday, the Consumer Product Safety Commission reported the recall of approximately 2.2 million bikes, specifically the Model PL01. Peloton received 35 reports concerning the recalled model, sold online and in Dick's...
May 9, 2023
The future of e-bike drives: No chain, no belt, no wear?
In 2023, Eurobike will showcase a variety of new product innovation possibilities, some of which that were inconceivable until recently. The series hybrid is one of them. Whilst not a new idea, its consistent implementation on the bicycle has only recently been addressed: Replacing a drivetrain made of chainring, chain...
May 8, 2023
The Pretty People Are Coming For Your Hokas
It’s not often that triathletes, social media influencers, sneakerheads, and service workers have a similar fashion interest. But one brand born in the French Alps that fuses performance and a distinct aesthetic point of view seems to have united people all over the world—to the extent that it’s quickly pacing...