PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 28, 2023
Hot-Selling Hoka Looks to Meet Excess Demand with DTC
High-growth running brand Hoka continued its strong performance in the first quarter for parent company Deckers Brands – so much so that the company boosted its full-year revenue outlook based on Hoka’s results despite every other brand it its portfolio recording first quarter sales declines. For the quarter ended June...
July 28, 2023
Clif Bar Continues to Improve Profitability Under New Owner
Mondelez International said its recently-acquired Clif Bar business continued to improve profitability in the second quarter with the help of higher prices amid “robust” sales growth and as Clif Bar recently overhauled its management team, including the exit of CEO Sally Grimes. At the close of February, Alexandre Zigliara was...
July 14, 2023
This Italian Brand Is Making Running Shoes Out of Socks
After announcing its U.S. debut in March, Italy-based UYN — an acronym for “Unleash Your Nature” and pronounced “Win” — revealed its next atypical innovation: running shoes made from socks. The brand, founded by design and manufacturing company Trerè Innovation, will debut UYN Running in spring ’24. UYN Running will include several...
July 13, 2023
Concept eBike from Look Cycle has No Drivetrain, Just Wires
Look Cycle does already offer a few ebikes, but this is radically different than something like the E-765 Gotham. Featuring a low standover height, and striking industrial design, the bike has everything you’d need to make a solid commuter bike – except the drivetrain. Bike Rumor
July 10, 2023
Rad Power Bikes is pulling out of Europe to focus on US e-bike sales
Rad Power Bikes is pulling out of Europe, six years after first opening an office in the Netherlands in an effort to tap into the region’s bike-friendly market. Around 40 employees will be laid off by the end of the year, and the Seattle-based company will no longer sell its...
July 3, 2023
ChatGPT on Wheels: Here’s How the ‘World’s Smartest Bike’ Works
ChatGPT — the increasingly ubiquitous artificial intelligence software — now powers a bicycle. Urtopia, the brand behind this innovation, touts its ChatGPT-integrated e-bike as “the bicycle with a mind.” What it boils down to is an advanced Siri-like utility that can help you navigate in unfamiliar urban environments without having to stop and fiddle...
June 22, 2023
This inflatable helmet is claimed to be 4x safer than a foam helmet – and it fits in your pocket
The Inflabi is an inflatable helmet for urban cyclists that can pack down into your pocket and could be up to four times safer than a traditional foam helmet, according to the brand. The commuter helmet is constructed from seam-welded fabric and packs down to three quarters of its inflated...
June 22, 2023
Lululemon fails to find buyer for failing Mirror fitness gadget
Popular athletic apparel company Lululemon can’t find a buyer for fitness product Mirror — despite slashing the value it paid for the device by nearly 90%, insiders told On The Money. Lululemon paid $500 million for the low-tech gadget during the height of the pandemic-induced exercise craze in 2020. However,...
June 20, 2023
Can Tri Gear Be Cool? We Put a Hollywood Stylist to The Test
Tri style has certainly evolved over the years (for proof, check out the OG Triathlete Magazine covers) but few would ever accuse a triathlete of being fashionable. Even with the recent surge in athleisure trends and Hoka’s must-have status among the Hollywood set, society has yet to reach the point...
June 16, 2023
Porsche eBikes Go Higher End with Builds Topping $15k
After already releasing two eBikes, Porche announced two new models at a price point only Porsche owners could likely afford. The eBike Cross Performance and eBike Cross Performance EXC were developed in a collaboration with e-bike specialist Rotwild. Bike rumor