PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 13, 2023
Concept eBike from Look Cycle has No Drivetrain, Just Wires
Look Cycle does already offer a few ebikes, but this is radically different than something like the E-765 Gotham. Featuring a low standover height, and striking industrial design, the bike has everything you’d need to make a solid commuter bike – except the drivetrain. Bike Rumor
July 10, 2023
Rad Power Bikes is pulling out of Europe to focus on US e-bike sales
Rad Power Bikes is pulling out of Europe, six years after first opening an office in the Netherlands in an effort to tap into the region’s bike-friendly market. Around 40 employees will be laid off by the end of the year, and the Seattle-based company will no longer sell its...
July 3, 2023
ChatGPT on Wheels: Here’s How the ‘World’s Smartest Bike’ Works
ChatGPT — the increasingly ubiquitous artificial intelligence software — now powers a bicycle. Urtopia, the brand behind this innovation, touts its ChatGPT-integrated e-bike as “the bicycle with a mind.” What it boils down to is an advanced Siri-like utility that can help you navigate in unfamiliar urban environments without having to stop and fiddle...
June 22, 2023
This inflatable helmet is claimed to be 4x safer than a foam helmet – and it fits in your pocket
The Inflabi is an inflatable helmet for urban cyclists that can pack down into your pocket and could be up to four times safer than a traditional foam helmet, according to the brand. The commuter helmet is constructed from seam-welded fabric and packs down to three quarters of its inflated...
June 22, 2023
Lululemon fails to find buyer for failing Mirror fitness gadget
Popular athletic apparel company Lululemon can’t find a buyer for fitness product Mirror — despite slashing the value it paid for the device by nearly 90%, insiders told On The Money. Lululemon paid $500 million for the low-tech gadget during the height of the pandemic-induced exercise craze in 2020. However,...
June 20, 2023
Can Tri Gear Be Cool? We Put a Hollywood Stylist to The Test
Tri style has certainly evolved over the years (for proof, check out the OG Triathlete Magazine covers) but few would ever accuse a triathlete of being fashionable. Even with the recent surge in athleisure trends and Hoka’s must-have status among the Hollywood set, society has yet to reach the point...
June 16, 2023
Porsche eBikes Go Higher End with Builds Topping $15k
After already releasing two eBikes, Porche announced two new models at a price point only Porsche owners could likely afford. The eBike Cross Performance and eBike Cross Performance EXC were developed in a collaboration with e-bike specialist Rotwild. Bike rumor
June 15, 2023
Google introduces generative AI virtual try-on tool
In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday. It is only usable on women’s tops to start. Shoppers can hit products with a “Try On” badge...
June 14, 2023
Will Your Next Running Coach be Artificial Intelligence?
Look across the internet and you'll find many different options for trail and ultrarunning coaches. In a May 2022 survey fielded by the American Trail Running Association, 14 percent of trail runners had coaches, and 4 percent were considering getting a coach. With new Artificial Intelligence (AI) innovations, like OpenAI's...
June 13, 2023
Nike’s New Well Collective to Shift Focus From Sports to Holistic Health
In an effort to take its reach beyond just sports, Nike has announced the launch of the Nike Well Collective. Debuting today, the initiative looks to expand on ideas of mind, body and life, serving as a guide for “wellness journeys” for all of its consumers. Nike will be transforming...