PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 5, 2023
PowerBar Founder Back in the Game with Jambar Energy Bars
Jennifer Maxwell is returning to the energy bar world with one of the most impressive pedigrees in the market. She and her husband, Brian, founded PowerBar about 40 years ago, and later sold the company to Nestle in 2000. Now she’s back with Jambar, which are organic, naturally sweetened energy...
October 3, 2023
How Fitness Coaches Should Use AI for Program Design
Artificial Intelligence (AI) has become a popular tool in a ton of industries across the world over the last year or so. In a previous exploration of AI in coaching, we dove into how AI intersects with fitness coaching and discussed how it could be perceived not as a threat...
October 2, 2023
Wahoo closes RGT virtual cycling app 18 months after buying it
US-based Wahoo Fitness, best known for its Elemnt GPS bike computers and Kickr indoor trainers and smart bikes, has until now been offering its Wahoo X software in two parts: Systm – formerly The Sufferfest – which is for structured training, and the RGT virtual cycling app. Now, though, Wahoo has...
September 26, 2023
Adidas tests upper limit of running market with $500 shoe
Adidas' newest running shoes, worn by Ethiopia's Tigist Assefa on Sunday to set a new women's marathon world record in Berlin, went on sale on Tuesday with an eye-watering price tag that will test the enthusiasm of amateur runners. At $500 a pair, the Adizero Adios Pro Evo 1 cost...
September 26, 2023
Whoop Launches AI Health & Fitness Coach Using ChatGPT Tech
Whoop has launched Whoop Coach, an advanced generative AI feature that will fundamentally shift how individuals receive personalized health and fitness guidance. In a partnership with Open AI, the lab behind ChatGPT, Whoop Coach leverages GPT-4 technology to deliver highly personalized coaching on demand. Will Ahmed, founder and CEO of...
September 21, 2023
Shimano recalls 760,000 Hollowtech road cranks after receiving 4,500 incident reports
Shimano says 760,000 11-speed Hollowtech road cranksets will need to be inspected for signs of delamination. The affected cranks — Dura-Ace and Ultegra models manufactured prior to July 2019 — can separate and break; the company has received reports of 4,519 incidents of cranksets separating, and six reported injuries, including...
September 20, 2023
Adidas and National Geographic Reunite for Aurora Borealis-Themed Collaboration
Adidas and National Geographic are reuniting for a second nature-inspired collection. On Sept. 27, the athletic brand will team up again with the magazine on a capsule line inspired by the lights of the Aurora Borealis. FN
September 19, 2023
Samsung and the University of Michigan team up on smartwatch technology for runners
ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month long study, in which participant enrollment and data collection have already begun, is being overseen by...
September 19, 2023
Nautilus Inc. Debuts New Schwinn® 490 Elliptical
Nautilus, Inc. (NYSE: NLS), the home fitness innovator for over 30 years, has elevated the elliptical category. And they’ve done it with help from their customers. The design of the new Schwinn® 490 Elliptical responds to customers’ requests for size, comfort, control, and workout capabilities in this type of trainer....
September 18, 2023
The Future of Fitness Wearables: How Whoop, Oura, Garmin Are Innovating
Wearables have evolved drastically in the last nine years, with more offerings than ever before. But where is the wearables industry going? Could wearables become more accepted and used by healthcare professionals to enhance and improve wellness? Athletechnews