PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
February 1, 2024
Lululemon Reveals First Men’s Shoes, Including Its Debut Casual Lifestyle Sneaker
Lululemon has officially revealed its first footwear range for men, consisting of three different silhouettes that will be released this spring. Lululemon’s first men’s style to be released this year is its first casual sneaker called the Cityverse, which will be available starting on Feb. 13. Two additional running models, the Beyondfeel...
January 25, 2024
Can Arnold Schwarzenegger Build the Ultimate Fitness App?
Arnold Schwarzenegger has done it all: former professional bodybuilder, actor, businessman, politician. Now 76, The Terminator is focused on his wellness media company, Arnold’s Pump Club, and a new fitness app. Dubbed “The Pump,” the app opened as a soft launch to its 5,000 founding members last April, quickly amassing...
January 24, 2024
Target Goes All-In on Wellness
Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. Athletech News
January 22, 2024
The 14 Best Wellness Retreats in the World for Active Travelers
Health and wellness is highly personal. Sometimes our bodies want a challenging mountain trek and a big dose of carbs. Or, after I’ve adventured hard, I might crave a nourishing week of yoga or a few days of planted-based meals and mindfulness sessions, preferably on a beach somewhere. Other times,...
January 18, 2024
Hyperice Casts Wider Net in Defense of Massage Gun Patent, Files 16 More Suits
Hyperice, the high-performance wellness brand and innovator of percussion, dynamic air compression, thermal, vibration, and contrast therapy technology, filed 16 additional lawsuits in Federal Court on Tuesday, January 16, 2024 against Sharper Image, HoMedics, Ekrin Athletics, and more than a dozen others, including retailers CVS, Costco, Walgreens and Kohl’s, related...
January 16, 2024
Brownlee brothers release ‘Ask AL’ – the world’s first conversational AI for multi-sport training
The Brownlee brothers – with every Olympic medal between them and so much more – have just unveiled the world’s first conversational AI (artificial intelligence) for multi-sport training. They say it marks a significant leap towards intelligently answering triathlon queries. Alistair is the only triathlete – male or female –...
January 12, 2024
Hot Shoe Brand On Running Sets Aggressive Sales Goals
Executives from rising shoe brand On Running gave an update on the company’s goals, including doubling its sales in the next three years, at the ICR Conference in Orlando, Florida, earlier this week. The Switzerland-based company is on a steep upward trajectory, with $1.58 billion in net sales for the...
January 12, 2024
Dave Asprey on Upgrade Labs, the World’s First ‘Biohacking’ Franchise
Dave Asprey is synonymous with longevity. An entrepreneur and social media figure known as the “Father of Biohacking,” the Wharton grad created Bulletproof Nutrition, is a New York Times bestselling author and hosts the popular health and wellness podcast, “The Human Upgrade.” Asprey spoke with Athletech News about his latest...
January 11, 2024
Bikes could soon use AI to think for themselves, Shimano patent suggests
Published earlier this week, the patent for a “learning model” details a product that draws on artificial intelligence (AI) to control dropper seatposts, front suspension and saddle tilt. The device, a small screen attached to the handlebar, is designed to learn from a rider’s preferences in different situations, in order...
January 10, 2024
The best wearable and fitness tech of CES 2024: from smart rings to AI coaches
Every year CES – the Consumer Electronics Show – introduces us to a treasure trove of innovative technologies, and that’s no truer than in the fitness and wearables category. CES 2024 has been no different. This year we (thankfully) don’t have toilet-based gadgets we want to highlight, but there are...