News Topics
September 21, 2023
Adidas Opens USD137 Million Automated Distribution Center in China’s Suzhou
Adidas has opened its automated distribution center in the Chinese city of Suzhou after spending about CNY1 billion (USD137 million) on the project, making it the German sportswear giant's largest investment in China in the past five years. The center, covering an area of 139,000 square meters, is highly automated...
September 21, 2023
Shimano recalls 760,000 Hollowtech road cranks after receiving 4,500 incident reports
Shimano says 760,000 11-speed Hollowtech road cranksets will need to be inspected for signs of delamination. The affected cranks — Dura-Ace and Ultegra models manufactured prior to July 2019 — can separate and break; the company has received reports of 4,519 incidents of cranksets separating, and six reported injuries, including...
September 20, 2023
Adidas and National Geographic Reunite for Aurora Borealis-Themed Collaboration
Adidas and National Geographic are reuniting for a second nature-inspired collection. On Sept. 27, the athletic brand will team up again with the magazine on a capsule line inspired by the lights of the Aurora Borealis. FN
September 20, 2023
Running on Social Media
There are many reasons to be grateful for social media as a runner. The first is — as I described above — the consolidation of community. I have no doubt that the access to one another that social media facilitates has grown the sport. It permits us to build friendships,...
September 20, 2023
Apparel 50 2023
Nike retains its position as the world's most valuable apparel brand with a brand value of USD 31.3 billion, despite a 6% decrease, according to Brand Finance's 2023 report. Brand Directory
September 19, 2023
Samsung and the University of Michigan team up on smartwatch technology for runners
ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month long study, in which participant enrollment and data collection have already begun, is being overseen by...
September 19, 2023
Endangered fish endangers Malibu Triathlon
This year's Malibu Triathlon appeared bound for cancellation Tuesday due to a combination of a flooded underpass, an endangered fish and concerns about proper public notification about a change in the race route. But the Malibu Planning Commission on Monday may have doomed the event by rejecting a needed permit....
September 19, 2023
Nautilus Inc. Debuts New Schwinn® 490 Elliptical
Nautilus, Inc. (NYSE: NLS), the home fitness innovator for over 30 years, has elevated the elliptical category. And they’ve done it with help from their customers. The design of the new Schwinn® 490 Elliptical responds to customers’ requests for size, comfort, control, and workout capabilities in this type of trainer....
September 18, 2023
Why the organization behind ‘Got Milk’ is leaning into sports marketing
The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint. From there, MilkPEP went...
September 18, 2023
The Future of Fitness Wearables: How Whoop, Oura, Garmin Are Innovating
Wearables have evolved drastically in the last nine years, with more offerings than ever before. But where is the wearables industry going? Could wearables become more accepted and used by healthcare professionals to enhance and improve wellness? Athletechnews