News Topics
June 22, 2023
Lululemon fails to find buyer for failing Mirror fitness gadget
Popular athletic apparel company Lululemon can’t find a buyer for fitness product Mirror — despite slashing the value it paid for the device by nearly 90%, insiders told On The Money. Lululemon paid $500 million for the low-tech gadget during the height of the pandemic-induced exercise craze in 2020. However,...
June 21, 2023
What you should know about muscle memory to help you stay fit
Understanding how both kinds of muscle memory work can help you get off to a strong start if you’re establishing a new fitness routine or rebooting one after a break. cnn Health
June 21, 2023
Train Fitness Closes $2.5 Million USD To Expand Automatic Workout-Tracking App For Strength Training
Train Fitness has secured $2.5 million USD in seed funding led by Relay Ventures to make recording your workouts at the gym less of an exercise in data entry using artificial intelligence (AI) and smartwatches. The Toronto fitness-tech startup claims its app can help users log strength-training workouts automatically by...
June 21, 2023
Under Armour Begins Corporate Layoffs
The Baltimore, Md.-based company confirmed to Footwear News that it has cut roles across its corporate workforce. Under Armour did not confirm the number of impacted employees or the reason for the cuts. The news comes as Under Armour, helmed by a new CEO, rolls out a plan to revamp...
June 20, 2023
Reebok Enters Into Smart Eyewear Licencing Agreement
Innovative Eyewear, Inc. announced that through an agreement with Authentic Brands Group, it had licensed the Reebok brand for smart eyewear. Innovative Eyewear is a manufacturer and retailer of smart eyewear under the Lucyd, Nautica and Eddie Bauer brands. Authentic also owns Nautica and Eddie Bauer. SGB Media
June 20, 2023
Can Tri Gear Be Cool? We Put a Hollywood Stylist to The Test
Tri style has certainly evolved over the years (for proof, check out the OG Triathlete Magazine covers) but few would ever accuse a triathlete of being fashionable. Even with the recent surge in athleisure trends and Hoka’s must-have status among the Hollywood set, society has yet to reach the point...
June 20, 2023
4 dead after New York e-bike shop catches fire
Four more lives were lost to lithium-ion battery explosions in New York City today. AP News and the New York City Fire Department (FDNY) report that in the early hours of June 20, a fire broke out inside a Manhattan e-bike shop and quickly spread to apartments above it. Investigators...
June 20, 2023
What Do Professional Trail And Ultrarunners Earn?
We recently conducted a survey aimed to collect data from numerous professional runners from around the globe. This anonymous survey was filled out by nearly 200 athletes and was designed to gain insight into some key issues regarding professional athletic careers and elite competition as the sport of trail and...
June 20, 2023
History as 300-km race in France no one had finished gets first winner
One of the world’s most gruelling ultra distance races finally has a winner, after a French sports teacher crossed the finish line after almost three days of running. The Chartreuse Terminorum, which sees runners complete five loops of a 60km mountainous track in Isère, has been held five times, yet...
June 16, 2023
Asics Invests In Virtual Reality Exercise
Asics Corp. announced that its investment subsidiary, Asics Ventures Corp., had invested in Valkyrie Industries, Ltd., a London-based startup that combines virtual reality with electrical muscle stimulation. The funding will accelerate the product development of EIR Armbands, Valkyrie’s wearable muscle-based haptics that uses electronic pulses to simulate weight and tension in...