News Topics
September 19, 2023
Nautilus Inc. Debuts New Schwinn® 490 Elliptical
Nautilus, Inc. (NYSE: NLS), the home fitness innovator for over 30 years, has elevated the elliptical category. And they’ve done it with help from their customers. The design of the new Schwinn® 490 Elliptical responds to customers’ requests for size, comfort, control, and workout capabilities in this type of trainer....
September 18, 2023
Why the organization behind ‘Got Milk’ is leaning into sports marketing
The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint. From there, MilkPEP went...
September 18, 2023
The Future of Fitness Wearables: How Whoop, Oura, Garmin Are Innovating
Wearables have evolved drastically in the last nine years, with more offerings than ever before. But where is the wearables industry going? Could wearables become more accepted and used by healthcare professionals to enhance and improve wellness? Athletechnews
September 18, 2023
Sydney Marathon runners describe chaotic race from ‘start to finish’
Questions surrounding the safety of Sunday’s Sydney Marathon have been raised after distressing scenes of runners vomiting and passing out were reported by competitors. Of the 17,000 runners in the 42.2km race, NSW Ambulance said it provided assistance to 40, while 26 were hospitalised and seven were left in a...
September 18, 2023
Man files lawsuit against Rad Power Bikes over front wheel disengaging
A Maryland man filed a class-action lawsuit against Rad Power Bikes on behalf of himself and other consumers for manufacturing a faulty fork and quick-release skewer design that combined with the weight of the bike can allow the wheel to disengage. According to the suit, Gary E. Mason, a resident...
September 15, 2023
Lectric Recalls Electric Bike Company’s Mechanical Brakes
According to the U.S. Consumer Product Safety Commission (CPSC), Lectric eBikes is contacting consumers about its e-bike mechanical disk brake calipers, which could cause riders to lose control and lead to injury. The CPSC reported that 45,000 bikes need repair. The CPSC received four reports of braking power loss, including two injuries....
September 13, 2023
Lumin, Led by Industry Vets, Launches ‘World’s Smartest Fitness Studio’
Lumin Fitness is entering the franchising industry with what it calls “The World’s Smartest Fitness Studio,” a modern approach following four years of research and development led by fitness, franchising and gaming veterans. The first Lumin Fitness studio debuted in Irving-Las Colinas, Texas, bringing a smart studio with interactive wall-to-wall...
September 13, 2023
Canyon opens Innovation Lab to unlock ‘next level’ of bicycles
Canyon Bicycles has opened an Innovation Lab at its HQ in Koblenz, Germany, marking an evolution in the brand’s approach to product development. The new design and development forge is a cutting-edge facility, staffed by Canyon’s team of bike engineers and designers, who are charged with continuing the company’s success and...
September 13, 2023
Boy arrested in fatal hit-and-run spree targeting bicyclists in Huntington Beach
A Huntington Beach minor was arrested in connection with a string of three hit-and-runs that apparently targeted bicyclists, killing one of them. The unidentified child was arrested and booked into Orange County Juvenile Hall on one count of homicide and two counts of assault with a deadly weapon. Sunday night, three cyclists...
September 13, 2023
Allyson Felix has created a runner just for women
Allyson Felix, the most decorated female Olympian in athletics history, has only just begun creating the change she hopes to achieve in women’s sports. On Wednesday, the American track and field star, known for her fierce advocacy for women and mothers, unveiled a women’s performance runner for the shoe brand Saysh she co-founded...