News Topics
September 29, 2023
Meet triathlon’s richest (former) pro
For those of us who have been in the sport for a while, we’ll always remember him as the quiet-spoken champion. He won Ironman Switzerland five times. The famed Zofingen Powerman duathlon eight times. He was the world duathlon champion three times. He was professional in every respect of the...
September 28, 2023
Lululemon and Xponential Fitness Confirm Ongoing Retail Partnership
Peloton will develop digital fitness content for Lululemon, while Lululemon will become Peloton’s primary athletic apparel provider. Lululemon also plans to discontinue sales of its Studio Mirror product before the end of the year. SGB
September 28, 2023
Nike Beats Profit Expectations in Q1, Misses on Sales
The athletic giant reported Q1 revenues of $12.9 billion, up 2 percent compared to the prior year. This was in line with Nike’s previously issued guidance for Q1, which projected revenues between flat to up in the low single digits. However, it fell slightly short of FactSet estimates, which expected...
September 28, 2023
Amazon to sponsor new-look Jumbo-Visma
Multi-national technology company Amazon will step in as a new sponsor for Jumbo-Visma. Amazon is expected to put in approximately €15 million, helping to fill a budget gap of roughly €25 million left by the departure of grocery chain Jumbo. Part of the remaining €10 million could come from the...
September 27, 2023
Peloton, Lululemon Partner on Content as Mirror Gets the Ax
After abandoning the connected fitness ship and pivoting to app-based experiences, Lululemon and Peloton have teamed up in a five-year global partnership to reach a combined 20 million members and guests. Lululemon is also finally shutting down its connected fitness Mirror, which it will discontinue before the end of the...
September 27, 2023
Train delays Quad Cities Marathon mid-race: How race coordinators accounted for timing issues
More than 4,000 runners pounded the pavement at the 26th Quad Cities Marathon, but roughly 200 of them got a lengthy break in the middle of it. Numerous participants experienced a delay as they waited for a train to cross the tracks on Gaines Street in Davenport near Modern Woodman Park....
September 27, 2023
lululemon and Peloton Announce Five-Year Strategic Global Partnership
lululemon and Peloton announced a five-year strategic global partnership through which Peloton will become the exclusive digital fitness content provider for lululemon, and lululemon will become the primary athletic apparel partner to Peloton. Together, the brands will engage their global community of members in the United States, Canada, the United...
September 26, 2023
What We Know About the Future of Endurance Training
An expert panel of 25 sports scientists who work with world-leading endurance athletes and coaches peered into their crystal balls to predict why and how they think top athletes will keep getting faster. Sports scientists weigh in on the trends that will keep the PRs coming. Triathlete
September 26, 2023
Adidas tests upper limit of running market with $500 shoe
Adidas' newest running shoes, worn by Ethiopia's Tigist Assefa on Sunday to set a new women's marathon world record in Berlin, went on sale on Tuesday with an eye-watering price tag that will test the enthusiasm of amateur runners. At $500 a pair, the Adizero Adios Pro Evo 1 cost...
September 26, 2023
Whoop Launches AI Health & Fitness Coach Using ChatGPT Tech
Whoop has launched Whoop Coach, an advanced generative AI feature that will fundamentally shift how individuals receive personalized health and fitness guidance. In a partnership with Open AI, the lab behind ChatGPT, Whoop Coach leverages GPT-4 technology to deliver highly personalized coaching on demand. Will Ahmed, founder and CEO of...