News Topics
December 8, 2023
Trail Running Participation Is on the Rise and Brands Are Releasing Innovative Shoes in 2024. But Are They Worth the Investment for Retailers?
Trail running participation is on the rise, and leading footwear brands are looking to capitalize. According to the Sports & Fitness Industry Association (SFIA) 2023 Topline Participation Report, total trail running participation has increased for the fifth straight year. There were 13.3 million total trail running participants in 2022, according...
December 7, 2023
Can AI Find Your Perfect Fitting Running Shoe?
A shoe can make or break your run, no matter your fitness level. Ill-fitting shoes can cause blisters so bad you can’t run anymore or rub your toenails right off. Or the shoe just doesn’t serve your specific gait, compromising your performance. That was the case when pro marathoner Nell...
December 7, 2023
Ford claims its new van can solve the issue of “cyclists getting doored” by drivers and passengers
It took only until 2020 for Ford, the American auto-industry behemoth partially behind populating the country's suburban streets with large vehicles (often used by walking-distance locals going to the supermarket to buy a pint of milk) to acknowledge that cyclists exist, with its Emoji Jacket — that was a thing, remember? And it seems Ford has...
December 7, 2023
Pierer announces agreements to sell its Felt Bicycle and Raymon brands
Pierer Mobility AG said it has agreements to sell Felt Bicycle, which it acquired in 2021, to a consortium led by a current manager. The Austrian motorcycle and e-bike company also has agreed to sell its Raymon e-bike brand to its founders, Susanne and Felix Puello, and focus on its KTM,...
December 7, 2023
Shimano bike parts ‘made by modern slaves’ sold to commuters
Shimano, a bicycle-parts manufacturer that supplies commuters and Tour de France competitors, has allegedly sold gears produced by ‘modern slaves,’ the Telegraph can reveal. The multi-billion pound Japanese company sources the components from a Malaysian supplier that has been accused of exploiting migrant workers from Nepal. The biking giant provides...
December 6, 2023
The ‘Super Shoe’ Will Thrive in 2024 — How Nike, Puma, New Balance and Other Running Brands Will Capitalize
The “super shoe” has been a dominant topic in run market conversations in recent years, and leading brands showcasing 2024 footwear at The Running Event (TRE) proved the best has yet to come. Last week at TRE, the annual trade show held in Austin, Texas, seemingly every company competing in...
December 6, 2023
Cyclists Race Up America’s Steepest Street
The Dirty Dozen is a very cool race format. Rather than being a mass start race, There are waves of riders who softly pedal between the hills and race on the climbs. It is sort of like a reverse enduro! The course is intense. Twelve hard efforts like that are...
December 6, 2023
Nike and Lululemon Post Epic Retail Traffic Surges on Black Friday
Lululemon will report fiscal third-quarter results after the market closes on December 7 and Nike will report fiscal second-quarter results after the market closes on December 21. Today, LULU shares are up 27x from its adjusted IPO price on July 1, 2007, while NKE shares are up 7.9x over the...
December 5, 2023
BowFlex Risks NYSE Delisting Over Low Market Cap
BowFlex, the Washington-based fitness equipment maker formerly known as Nautilus, has received notice from the New York Stock Exchange (NYSE) warning the company that it isn’t in compliance with continued listing standards, which requires it to maintain an average global market capitalization of at least $50 million over a 30-day...
December 5, 2023
Valencia Marathon to offer one million dollars for a world record
It’s no secret that the Trinidad Alfonso Valencia Marathon in Spain boasts one of the fastest courses and deepest marathon fields in the world. For the second consecutive year, the men’s and women’s winner in Valencia has recorded a time under 2:01 and 2:16. While Valencia isn’t part of the...