News Topics
July 15, 2024
LeBron James Partners with Canyon Bicycles
LeBron James has been vocal about his love for cycling over the years as a way to stay mentally and physically fit. In mid-2022, the power forward for the Lakers invested in Canyon Bicycles, and today they are launching the “Find Your Freedom” initiative with a stacked roster of Canyon...
July 14, 2024
Covid cases rise and force Tour de France to tighten restrictions for yet another year
COVID-19 positives haven’t gone anywhere, in the peloton or the real world. A positive at the Critérium du Dauphiné denied vital Vingegaard lieutenant Sepp Kuss his Tour start, with David Gaudu (Groupama-FDJ) and Tao Geoghegan Hart (Lidl-Trek) also testing positive. That meant positives at the Tour were somewhat inevitable. People...
July 12, 2024
Bike industry ‘ripe for M&A’ despite recent rollercoaster
A report by Houlihan Lokey has judged the bike industry ripe for a new wave of mergers and acquisitions (M&A) despite the trade’s recent whiplash-inducing boom and bust run. With the market broadly expected to have largely dealt with its overstock problem in 2025, the report forecasts gradual recovery with significant upside in the medium...
July 12, 2024
The ‘glamorous’ life of a Tour de France cyclist: Horrible hotels, mouldy walls, foul smells, and peeing in bottles + more on the live blog
Despite what you may expect for elite athletes participating in one of the biggest sporting events in the world, it’s fair to say that the Tour’s traditional range of, shall we say interesting, hotels – booked by organisers ASO for all the teams – has hardly inspired confidence over the...
July 12, 2024
How These Brands Are Chasing Olympic Gold in Paris and Beyond
U.S. companies from Nike to Warner Bros are opening new stores and holding big marketing events in Paris before and during the Olympics, betting that excitement for the summer games can help boost their sales. Comcast's NBCUniversal said that International Olympic Committee (IOC) sponsors spent 18 percent for the latest Olympics compared to...
July 11, 2024
New Film Debuts About Courtney Dauwalter’s Epic ‘Triple Crown’ of Ultra-Trail Running
In 2023, Courtney Dauwalter won ultrarunning’s three most iconic races during the span of about nine weeks—Western States 100, Hardrock 100, and Ultra-Trail du Mont-Blanc—in what has become known as the “Triple Crown” of ultra-trail running. Salomon, one of her primary sponsors, has just released a new film about her...
July 11, 2024
Why is Triathlon Gear So Expensive (or Cheap?)
Let’s be honest, there’s no point trying to win an argument that there aren’t cheaper alternatives available, but we also need context. For many, triathlon will be a sport where you swim, bike, and run almost constantly, training often and racing sparingly – in stark contrast to many other hobbies. It...
July 11, 2024
Tour de France Behind The Scenes & Sports Tech!
The Tour de France is in full swing, and with it, a few days ago, the time trial stage. That’s always an interesting opportunity to check out which sports tech riders are using, such as bike computers, trainers, as well as things like laundry machines and fans (the swirling variety,...
July 11, 2024
Physical Activity Declines Globally Despite Fitness Trackers’ Popularity, New Research Shows
Fitness trackers have exploded in popularity, with sales skyrocketing from $14 billion in 2017 to over $36 billion in 2020. This surge suggests a growing interest in monitoring steps, calories burned, and overall activity levels. However, new research reveals a surprising truth: despite the rise of fitness trackers, physical activity...
July 10, 2024
Samsung becomes first tech giant to launch a smart ring
Samsung is hoping to lure fitness and health-tracking technology lovers with its newest wearable device - the Galaxy Ring. Smart rings can track health indicators such as your heart rate, sleep and menstrual cycle. Smart watches typically have more sensors than smart rings, enabling them to access and provide a...