News Topics
April 20, 2021
Adidas To Sponsor Boston Marathon Through 2030
The Boston Athletic Association (B.A.A.) announced that the organization has extended its longstanding official sponsorship with Adidas through 2030. The announcement marks more than 40 years of partnership between the athletic organizations. SGB Media
April 19, 2021
Airbnb announces $8 million Athlete Travel Grant scheme to support Olympians and Paralympians
Up to 500 athletes a year will receive $2,000 (£1400/€1600) in promotional credit with The Olympic Partner (TOP) member Airbnb in new scheme to support travel, accommodation and training. Inside the Games
April 19, 2021
Self-Driving Cars: A Tutorial for Cyclists and Runners
Will self-driving cars be safer than human-driven vehicles? Almost certainly. Avoiding collisions with people, cyclists, or other vehicles is an essential requirement of the self-driving vehicle. What can we do now to help self-driving vehicles see and avoid us? Slowtwitch
April 19, 2021
Feds warn against using Peloton treadmills after child’s death
Households with children and small pets should immediately stop using Peloton Interactive's Tread+ treadmills, according to the U.S. Consumer Product Safety Commission, which is investigating the death of one child and dozens of other incidents involving the exercise equipment. CBS News
April 19, 2021
How I Tricked Myself Into Liking Running
It’s good for your mental and physical health, and doesn’t require any equipment. So why does it seem so hard to get started? NYT
April 19, 2021
At-Home Fitness Company Tempo Raises $220 Million
Tempo, an at-home fitness subscription system that says it had zero cancelations in the past year, raised $220 million in Series C funding led by Japanese holding company SoftBank. Front Office News
April 19, 2021
The Plot to Kill the Olympics
When Konstantin Grigorishin—über-wealthy Ukrainian businessman, aspiring philosopher, former pal of Russian oligarchs—introduced the upstart International Swimming League in 2019, he made the first move in an ambitious plan that could blow up Olympic sports and usher in a new era of athlete fairness. Outside
April 18, 2021
Fitness drones are coming, if inventors can get all the kinks out of them
Researchers say that the recreational drone market — valued at $2.33 billion in 2020, according to data from Research and Markets — could come together with the $30 billion wearables market to produce what may one day be a fixture in personal health and wellness: fitness drones. Washington Post
April 17, 2021
Marathon Runners Are Sweating Over Future of 2021 Races
Running clubs across the country are seeing jumps in members, even as plans for the big summer and fall races remain in question. Bloomberg
April 15, 2021
Regular Exercise May Help Protect Against Severe Covid
People who tended to be sedentary were far more likely to be hospitalized, and to die, from Covid than those who exercised regularly according to a compelling new study of physical activity and coronavirus hospitalizations. NYT