News Topics
April 7, 2021
adidas’ New Sustainable Ultraboost Sneakers Are Made of Abandoned Fishing Nets
Each shoe is equipped with Primeblue — a high-performance material made partly with Parley ocean plastic, which is spun from upcycled plastic waste collected from beaches and coastal communities.
April 6, 2021
U.S. Considering Boycott of 2022 Beijing Olympics
United States-China tension is spilling into sports: The U.S. is considering a boycott of the 2022 Beijing Olympics. The potential boycott of the Winter Games could be in concert with other countries, though it is not immediately clear which ones. Front Office Sports
April 6, 2021
Alistair Brownlee’s sporting secrets snapped up by HarperColllins
Double Olympic champion Alistair Brownlee's book Relentless: Secrets of the Sporting Elite has been snapped up by HarperCollins. Executive publisher Oli Malcolm negotiated world all language rights for HarperNonFiction with Richard Downey at Blue Carpet Management. Relentless will be published on 8th July 2021. The book follows a four-year quest by Brownlee to discover the...
April 6, 2021
Former Nike Manager Pleads Guilty in Fraud Case
Errol Andam faces 24 months to 37 months in prison after pleading guilty to criminal charges of wire fraud, money laundering and submitting a false mortgage application. The plea agreement requires Andam to pay $1.49 million in restitution to Nike and $173,172 to another company called Maplewood Mfg. In February,...
April 5, 2021
Michael Schär kicked out of Tour of Flanders for littering
Michael Schär (AG2R Citroën Team) was disqualified from the Tour of Flanders after throwing a bidon towards a group of fans. The rider was off the back of the peloton with a second mechanical when the incident took place. Cycling News
April 5, 2021
London Marathon organisers to host COVID-19 test event for UK Government
London Marathon Events (LME) is set to host the Reunion 10K as the UK Government aims to gather scientific data on holding mass participation events during the COVID-19 pandemic. The event on April 24 and 25 will be one of the pilots in the Events Research Programme, and is planned...
April 5, 2021
SoftBank Invests $100 Million in Fitness Startup
SoftBank is set to invest more than $100 million in at-home fitness startup Tempo. The connected fitness system retails between $2,500 and $4,000 and comes with weights, barbells, and a touchscreen display that offers instruction and live classes for a subscription fee of $39 per month. Front Office Sports
April 2, 2021
What Makes a Pro Runner Valuable to a Brand?
Race performance still matters more than social media. For now. Outside
April 2, 2021
Italian private equity firm buys Cytech Group
PM&Partners SGR, and Italian private equity company, has become the majority shareholder in Cytech, the parent company Elastic Interface and other cycing brands. In 2020 the company sold more than 3.2 million pads. Elastic Interface also has recently expanded into offer cycling glove pads, used by brands including Giro. Cytech's...
April 2, 2021
Peloton Completes Precor Acquisition
With this acquisition, Peloton establishes its U.S. manufacturing capacity, anticipates boosting research and development capabilities with Precor's highly-skilled team and accelerating Peloton's penetration of the commercial market. Peloton plans to produce connected fitness products in the United States before the end of the calendar year 2021. Yahoo