News Topics
July 22, 2021
Strava opening new office in Dublin
The leading social platform for athletes and the largest sports community in the world reports that it now has over 88 million athletes. The brand’s international expansion comes at a high-momentum moment for Strava as its global community continues to grow rapidly, adding 2 million athletes every month. In addition...
July 21, 2021
Triathlons Have a Diversity Problem: Here’s Who’s Fixing It
Black athletes make up less than 1% of triathletes in the U.S. and Canada. One woman is ready to change that statistic. GearJunkie
July 21, 2021
Lifting Weights? Your Fat Cells Would Like to Have a Word
We all know that lifting weights can build up our muscles. But by changing the inner workings of cells, weight training may also shrink fat, according to an enlightening new study of the molecular underpinnings of resistance exercise. NYT
July 21, 2021
A Hot Fitness Trend Among Olympians: Blood Flow Restriction
Some athletes in Tokyo are indulging in a trendy technique to enhance the effects of training and stimulate recovery. NYT
July 21, 2021
Tech company TCS renews NYC Marathon rights and will spend $280 million on race sponsorships
TCS has retained New York City Marathon title rights and plans to spend up to $40 million annually until 2029 on global race sponsorships. The India-based firm also has become the new title sponsor of the London Marathon. CNBC
July 21, 2021
Thule revenue jumps 58% in Q2
Despite having trouble meeting increased demand, Thule reported net sales of SEK 3,229 million ($371 million) for the quarter, compared to SEK 2,043 million in Q2 2020. When adjusted for exchange rate fluctuations, sales jumped 68.5% compared to the same time last year. BRAIN
July 21, 2021
Altra Founder, Brian Beckstead, Discusses All Things Running
Altra was founded in 2011 when two high school trail running friends, who didn’t like their shoes, found a toaster oven and started heating up and “zero-dropping” their shoes. Ten years later, after two buy-outs, most recently by VF Corp. and a cadre of world champion trail runners and Olympians...
July 21, 2021
Three athletes ruled out of Tokyo 2020 after testing positive for COVID-19
Thousands of athletes set to compete at the Games are yet to arrive at the Village, and Tokyo 2020 President Seiko Hashimoto admitted earlier this week athletes are "probably very worried" about coming to Japan. Find out who is out at Inside the Games.
July 20, 2021
Gwen Jorgensen is Leaving Bowerman Track Club
After four years at the Nike-sponsored club, the 2016 Olympic gold medalist in triathlon is making some big changes. Women's Running
July 20, 2021
Olympics Face Cancellation As COVID Cases Rise
The opening ceremony for the Tokyo Olympics is just three days away, but there’s a chance that the Games could be canceled altogether. Tokyo is under its fourth state of emergency until Aug. 22, and 71 people in the Olympics Village have tested positive for COVID-19 so far. FOS