News Topics
January 4, 2022
Active Lifestyle Stocks Churn Out Robust Gains in 2021
With many companies seeing benefits from changed behaviors due to the pandemic, the vast majority of active lifestyle stocks soared to new heights in 2021. Of the 79 stocks in the active lifestyle space tracked by SGB Executive, only 14 showed declines, marking the third strongest year for the sector after several...
December 31, 2021
Saucony President Anne Cavassa on How the Supply Chain Backlog Will Impact 2022 and Maintaining the Brand’s Momentum in the New Year
When parent company Wolverine World Wide Inc. revealed its first-quarter 2021 earnings in May, it stated sales at Saucony surged close to 60% for the three months ended April 3. And most recently, Saucony continued to prove it is a standout brand for Wolverine in Q3. For the three months ended Oct. 2, it...
December 31, 2021
How the Apple Watch could turn you into a serious cyclist in 2022
Apple gave its smartwatches some cool new cycling features in this year's WatchOS 8 update, and you don't have to buy an Apple Watch Series 7 to try them. The new features, which include automatic cycling detection, fall detection and better calorie tracking when you're riding an electric bike, could make it easier...
December 30, 2021
Beijing Olympics Sponsors Find No Easy Choices as Games Approach
Guest columnist Rick Burton of Syracuse University attempts to explain how the world’s sponsors sell products or services in almost every country, and how one country’s attempt to stage the Olympics runs the risk of having the host country or its parochial population turn on the global sponsor. Sportico
December 29, 2021
Peloton Plunges in Google Search Trends
U.S. search trends for Peloton show a 30% year-over-year drop in the fourth quarter of this year. U.K. and Germany showed an even larger year-over-year decline. The brand’s U.S. search trends are up 10% from last quarter, less than last year’s 15% increase from Q3 to Q4. Peloton searches in the U.K. and Germany...
December 29, 2021
New Anti-Doping Rules Take Effect in 2022: What Athletes Need to Know
Beginning Jan. 1, 2022, updates to anti-doping rules for triathletes will take effect in line with the World Anti-Doping Agency (WADA) Code changes. For 2022, the WADA prohibited list includes several changes to substances and treatments, including commonly-prescribed medications for asthma. Athletes should be aware of these changes to ensure...
December 29, 2021
Wearable Technology Named Top Fitness Trend For 2022
ACSM released the survey results in the article “Worldwide Survey of Fitness Trends for 2022,” published in the January/February issue of ACSM’s Health & Fitness Journal. In its 16th year the survey assessed 43 potential trends. Of note, home exercise gyms debuted at No. 2, and outdoor exercise moved to No....
December 29, 2021
The Year in Fitness: Shorter Workouts, Greater Clarity, Longer Lives
In a year filled with Covid-related hopes, setbacks, advances and losses, the most vital exercise science of 2021 provided a reminder that for many of us, our bodies and minds can strengthen, endure and flourish, no matter our circumstances. If we move our bodies in the right ways, a growing...
December 28, 2021
As Olympics Near, China Tightens Rules and Athletes Invent Their Own
Athletes and sports officials around the world have for months been viewing the approaching Winter Olympics in Beijing, set to take place in February amid a still-raging pandemic, with a mixture of apprehension and weariness. Now, a global surge of cases tied to the highly contagious Omicron variant has given...
December 28, 2021
On launches new Kenya-based trail running team
Swiss running company On has tapped into a new market with the launch of The Milimani Runners, an elite trail running team based out of Iten, Kenya. Kenyan runners are among the elites at most major international road races, but the story isn’t the same at trail races. Trail running...