News Topics
April 12, 2023
After $250M in Retail Sales, Prime Hydration Looks to Youth Sports
Base, a sponsorships sales agency, is planning brand activations for Prime at 60 youth sports events to reach more than 1.2 million consumers. After signing deals over the past year with professional organizations UFC and Arsenal FC, Prime will now promote its drinks directly to its targeted youth consumers through...
April 12, 2023
My New Favorite Exercise Is a $200 Jump Rope: Hear Me Out
At its core, the Crossrope system consists of a high-quality rope (actually braided steel inside a rubber housing) and handles with a clasp. These clasps allow you to swap out ropes of various weights — Crossrope sells ¼-pound,½-pound, 1-pound, and 2-pound ropes, as well as some extra-light speed ropes. This review...
April 12, 2023
Paris Olympics introduces new mixed relay race-walking marathon
On April 8, World Athletics and the International Olympic Committee (IOC) announced a new Olympic event in athletics that will debut at the 2024 Olympic Games in Paris. The new event is the race walk marathon mixed relay, which will feature 25 teams, each comprising one male and one female...
April 11, 2023
Two siblings die in latest New York e-bike battery fire
This is the latest in a deadly series of e-mobility device fires wreaking havoc across New York. In 2022, the New York City Fire Department (FDNY) responded to some 220 fires caused by lithium-ion batteries, in which six people died and another 147 were injured. The rate of incidents has...
April 11, 2023
Tonal Names New CEO, Raises $130 Million in Funding
Tonal, San Francisco, named a new CEO and completed a funding round that raised $130 million in new capital, the company announced on April 10. The funding came through existing investors, led by L Catterton, Cobalt, Dragoneer, Kindred Ventures and THVC. It is part of a broader recapitalization strategy to strengthen the...
April 10, 2023
Two elite runners suspended after their marathon bib-swap breaks record
When runners sign up for marathon months in advance and a last-minute injury prevents them from making it to the start, it isn’t uncommon that they swap or sell their race bib–but it’s still against the rules at most marathons. Ivan Zarco of Honduras did just that before the start of the...
April 10, 2023
Lululemon, Patagonia Lead Activewear Brands In Resale Popularity
Lululemon is the second most popular brand in resale, according to ThredUp’s 11th Annual Resale Report. Other activewear brands that made its Top 20 Most Popular Brands In Resale include Patagonia, at No. 6; Vuori, in 10th place; and The North Face, at 18. ThredUp’s study, based on research conducted...
April 10, 2023
NFL stars become owners in National Cycling League, hoping to change the sport
Along with co-founders Mulugheta, Randall Clark and Mark Wilkins, the NCL wants to become an organizer for criterium bike races in America. They also want to expand diversity within cycling with opportunities for minority ownership and gender equality both in competition and pay. For the NFL players, it’s an opportunity...
April 8, 2023
World Masters champion killed after being hit head-on in cycle lane by “speeding” driver
The San Francisco Bicycle Coalition has called for immediate action to be taken to protect people riding their bikes in the city’s Presidio national park, where world Masters track champion Ethan Boyes was killed earlier this week after being struck head-on by an allegedly speeding motorist while riding in one...
April 6, 2023
French Government to distribute free Olympic and Paralympic tickets for Paris 2024
French authorities are to distribute free tickets for the Paris 2024 Olympic and Paralympic Games under the "Tous aux Jeux" scheme which is intended to make the events accessible to all. Around 100,000 tickets for the Olympics are to be distributed through "une Billetterie Populaire" - People's Ticket Office -...