BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 6, 2022
ShowcasediFIT Connected Fitness Appoints Dale R. Gerard New Chief Financial Officer
(Logan, UT – July 7, 2022) /ENDURANCE SPORTSWIRE/ - iFIT, a leader in interactive fitness hardware, software, and subscription content, announced today that Dale R. Gerard has joined iFIT as Chief Financial Officer. Mr. Gerard comes to iFIT with more than 25 years of finance, treasury, and operational experience with...
July 1, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship and Why It Should Matter to You
Sponsorship is one of the most effective marketing strategies you can use to promote your next event. Securing a sponsor can help you increase awareness of your brand, reach new markets, and build customer loyalty. But sponsorships don’t always come easy. You have to prove your company’s value to your...
June 28, 2022
ShowcasedPredictive Fitness and TriDot Announce A Groundbreaking Technology Partnership With G.O.A.T. Mark Allen
DALLAS, TX – JUNE 28, 2022 /ENDURANCE SPORTSWIRE/ - TriDot, a division of Predictive Fitness, Inc. and Mark Allen, the Greatest Endurance Athlete of All Time and 6x IRONMAN Triathlon World Champion are proud to announce the creation of the TriDot Mark Allen Edition. The TriDot platform is the first...
June 22, 2022
ShowcasedAbbott World Marathon Majors appoints Dawna Stone as CEO
Stone will drive the expansion of the Abbott World Marathon Majors Her vast experience in developing engaging, relevant content will enhance the brand’s ability to inspire more people through marathons. /ENDURANCE SPORTSWIRE/ – Dawna Stone has been appointed as the Chief Executive Officer of the Abbott World Marathon Majors (AbbottWMM). Based...
June 16, 2022
ShowcasedFuelin Partners With Pillar Performance to Deliver Macro and Micronutrient Nutrition Guidance to Athletes
/ENDURANCE SPORTSWIRE/ - Nutrition coaching company, Fuelin, is pleased to announce its official partnership with leading sports micronutrition brand, PILLAR Performance. The partnership brings together two companies at the forefront of health and nutrition for athletes.Fuelin’s nutrition coaching program provides athletes with a personalized guide to balance macronutrient intake with...
May 31, 2022
ShowcasedEVENT INSIGHTS: How To Create an Event Marketing Plan That Works
Whether you are a seasoned event professional or new to the field, there are a number of things to consider when putting your event promotion together, and a solid marketing plan will ensure that your event goes off without a hitch. Discover the basics of event marketing, some practical tips...
May 10, 2022
ShowcasedPolartec Names Akimbo Communications PR Agency of Record
Planet Earth, The Universe /ENDURANCE SPORTSWIRE/ - Polartec®, a Milliken™ & Company brand - the global premium provider of innovative and sustainable textile solutions - announces its partnership with Portland, Oregon-based Akimbo Communications as the brand’s official agency of record for public relations and communications. Effective immediately, Akimbo will communicate...
May 9, 2022
ShowcasedBOA Technology Dials In New Marketing Campaign, Expanding Consumer Outreach
Denver, CO (May 9, 2022)/ENDURANCE SPORTSWIRE/ –BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its marketing to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments – snowboarders, road cyclists, trail runners, downhill...
May 4, 2022
ShowcasedUNDRBUDR® Goes “All-In” on Manufacturing and Supply Chain to Meet Demand of Muscle Budr Activation and Recovery Products
Highlights: Secured supply chain with US-based organic herbal share crop growers Scaling up current manufacturing with automation Touring the US to select a long-term manufacturing site Montclair, NJ, May, 2022 /ENDURANCE SPORTSWIRE/ – UNDRBUDR, developer of high performance, nature-inspired skincare, activation, and recovery products today announced plans to significantly ramp...
March 30, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event
Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...
Follow us on
