BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 9, 2022
ShowcasedBOA Technology Dials In New Marketing Campaign, Expanding Consumer Outreach
Denver, CO (May 9, 2022)/ENDURANCE SPORTSWIRE/ –BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its marketing to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments – snowboarders, road cyclists, trail runners, downhill...
May 4, 2022
ShowcasedUNDRBUDR® Goes “All-In” on Manufacturing and Supply Chain to Meet Demand of Muscle Budr Activation and Recovery Products
Highlights: Secured supply chain with US-based organic herbal share crop growers Scaling up current manufacturing with automation Touring the US to select a long-term manufacturing site Montclair, NJ, May, 2022 /ENDURANCE SPORTSWIRE/ – UNDRBUDR, developer of high performance, nature-inspired skincare, activation, and recovery products today announced plans to significantly ramp...
March 30, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event
Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...
March 29, 2022
ShowcasedParity welcomes Group 1001 as majority stakeholder, partner in promoting elite women athletes
NEW YORK (March 29, 2022) /ENDURANCE SPORTSWIRE/ - In a bold step to create lasting and meaningful change in women’s sports, Group 1001 will become a majority stakeholder in Parity, a startup created for both elite women athletes and their fans to combat gender pay inequities in professional sports. As...
March 11, 2022
ShowcasedOutside Interactive, Inc. Acquires Fastest Known Time, Plans for Enhancements as Site Engagement Continues Rapid Growth
BOULDER, Colo./ENDURANCE SPORTSWIRE/ - Outside Interactive, Inc. the world’s leading creator of active and healthy lifestyle content, events, and experiences, today announced the acquisition of Fastest Known Time (FKT), a rapidly growing website that’s widely recognized as the authoritative governor and database of speed records in running, hiking, and endurance...
March 8, 2022
Showcased100% Names New Global Eyewear and Snow Team to Support The Companies Accelerated Growth and New Category Expansion
SAN DIEGO, Calif. – March 8, 2022/ENDURANCE SPORTSWIRE/ - 100%®, the San Diego-based sports performance brand has announced the appointment of a new leadership team to support the company’s accelerated growth in eyewear, in addition to launching the company's first collection of snow products. Gwen van Lingen has joined 100%...
March 4, 2022
ShowcasedRace Roster introduces mobile scanning solutions for quick and easy check-in
London, ON (Friday, March 4, 2022) - With Race Roster’s new mobile scanning solutions, event organizers can reimagine their check-in process. “We are always thinking of ways we can help organizers streamline their race day experiences, which includes eliminating long check-in line-ups!" Says Emily Lutz, Product Manager at Race Roster....
March 3, 2022
ShowcasedDanny Woods joins global digital agency, in significant international growth push
/ENDURANCE SPORTSWIRE/ - Respected fitness industry professional Danny Woods has joined market leading global technology agency SweatWorks as Global Client Services Director, based out of the UK. Founded in 2012, SweatWorks is a software and hardware technology agency working exclusively with consumer and commercial fitness and wellness brands. Danny joins...
February 25, 2022
ShowcasedCatalina Island Marathon will be California State Off-Road Marathon Championshp
LOS ANGELES /ENDURANCE SPORTSWIRE/ - Today Spectrum Sports Management announces that moving forward the Catalina Island Marathon will be known as the California Trail Marathon Championship. The marathon will continue to take place on Catalina Island with this year’s date on March 12, 2022. For more information and to register for...
February 7, 2022
ShowcasedChamois Butt’r welcomes Aaron Apel from Gravel City Adventure & Supply Co. to its growing Operations Team
Pleasant Valley, MO /ENDURANCE SPORTSWIRE/ - Chamois Butt’r is growing its Kansas City staff to seven, with the addition of Aaron Apel. Aaron joins the Chamois Butt’r operations team to work directly with Chamois Butt’r Chief Operating Officer, Curt Shelman. “Aaron will focus on implementation of organizational and strategic initiatives that...
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