BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 27, 2022
Belgian e-bike firm Cowboy raises $80 million in latest funding round
E-bike designer Cowboy has announced an $80 million Series C financing milestone. The new capital injection, bringing the total raised by Cowboy to $120 million, follows the launch of the Cowboy 4 in May 2021, an expansion into the Nordics and the US, and the recent introduction of Cowboy Care....
January 26, 2022
Peloton’s archrival – maker of NordicTrack bikes – faces crippling lawsuit
The maker of NordicTrack exercise bikes has been slapped with a $300 million lawsuit that threatens to force the company toward bankruptcy, The Post has learned. iFIT Health & Fitness – which scrapped plans to go public in October after archrival Peloton revealed pandemic-driven demand for exercise bikes was tanking...
January 26, 2022
Adidas Plans More Than 2,800 New Hires In 2022
Adidas said it plans to hire more than 2,800 employees in 2022, including more than 800 in its home country of Germany. Adidas said the majority of the new employees, more than 900 people, will be hired to work in Adidas retail stores. More than 500 positions will be filled in the...
January 25, 2022
MUST READ: Exploring Zwift’s Fitness Metaverse
A fitness company born out of gaming, Zwift is reimagining exercise, starting with indoor cycling. Having raised more than $600 million in funding, the billion-dollar company plans to launch its own smart bike and aspires to make virtual racing an Olympic sport as it continues to build an expansive virtual...
January 25, 2022
PodiumRunner gone; now part of Outside Online
PodiumRunner, one of the media brands in the Outside portfolio, is becoming part of Outside Run, a new destination on Outside Online. While much of the content on Outside Run will remain free, premium articles, reviews, and training plans online will be available by joining Outside+. Outside
January 25, 2022
Is the bicycle retailer missing a trick on insurance sales?
When it comes to add on sales most commonly attached to new bikes leaving the show- room it’s generally lights, locks and mudguards that are most commonly listed on receipts. Much further down the list, according to CI.N’s house research on the subject, comes cycle insurance. In fact, our 2021...
January 24, 2022
Consortium announces agreement to buy Accell Group
A private consortium headed by Kohlberg Kravis Roberts & Co. reached a conditional agreement to buy the Accell Group N.V. and take it off the stock market. The group, which includes Teslin Alpine Acquisition B.V., reached agreement on an all-cash offering for its shares for 1.56 billion euros ($1.76 billion)....
January 20, 2022
Peloton Can’t Catch A Break
Peloton continues to struggle following a tumultuous year and revelations of potential layoffs, halted production, and a stock sale by insiders. The company reported a net loss of $372 million in fiscal Q1 2022, a steep increase from the $49.8 million loss in the same period a year prior. Prior to the...
January 20, 2022
Cardinal Cycling Group Acquires Detroit Bikes
Cardinal Cycling Group has acquired the assets of Detroit Bikes, including the brand, inventory and production facility. Zak Pashak, Detroit Bikes founder, will remain a partner in the new company and continue factory management and business development. SGB Media
January 20, 2022
Orbea announces price increases, outlines factors behind changes
In a press release which tackles head on the thorny subject of price increases, Orbea today announced that the brand has been forced to change its prices for this year. Spelling out, in detail, the factors behind the change in pricing, Orbea lists a collection of forces which are now...