BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
November 4, 2024
Peloton targets millennial men with first part of multiphase campaign
Peloton on Nov. 1 announced the launch of a new multi-phase campaign — its first from agency Special London — entitled “Find your push. Find your power,” Marketing Drive
November 2, 2024
BibBoards Introduces Exclusive $0.01 Bib Program for Race Organizers, Complete with Sponsorship Opportunities
San Ramon, CA /ENDURANCE SPORTSWIRE/ - BibBoards, the pioneer in pinless bib fasteners, is thrilled to announce a game-changing offer for event organizers: event bibs for only $0.01 each with the purchase of any custom bulk bibSNAPS order. This new initiative not only helps organizers save on essential race materials...
November 2, 2024
Yamaha ending US e-bike sales
CYPRESS, Calif. (BRAIN) — Yamaha will stop wholesaling e-bikes in the U.S. market at the end of the year, the company told BRAIN on Friday. The company’s U.S. manager emphasized that Yamaha will continue to support retailers and end users with warranty service and parts “for years to come.” Bicycle...
November 1, 2024
Ōura Acquires Sparta Science
Ōura, the parent company of the Oura Ring fitness wearable, has acquired Sparta Science, a performance analytics company. Sparta’s Trinsic software translates movement data into health insights, including strength, injury risk, and recovery status. By integrating the technology, Oura expects the insights will add a further level of support for...