BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
November 12, 2024
Smash Your Fitness Launches With Nearly Unlimited Routes for Gamified Fitness Fun
TUCSON, AZ, Nov. 12, 2024 /ENDURANCE SPORTSWIRE/ - Launching Friday, the fitness gaming app Smash Your Fitness makes indoor cycling irresistibly fun by transporting cyclists to a near-limitless number of richly immersive worlds, multiple gaming modes – workouts, tours, races, and training programs – and a range of interactivity options...
November 12, 2024
Fleet Feet Appoints New Vice President of Marketing & Digital to Drive Growth and Innovation
CARRBORO, N.C. (November 12, 2024) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of run specialty stores, today announced the appointment of Jonathan Sipling as its new vice president of marketing and digital. In this newly-created role, Sipling will focus on expanding brand visibility, enhancing customer engagement, and driving omni-channel...
November 12, 2024
Silverback celebrates a record breaking 6 months producing and supporting major live events in San Francisco and abroad.
San Francisco, California (November 12, 2024) /ENDURANCE SPORTSWIRE/ - Silverback, a west-coast leader in large-scale production and event management closes out the third quarter supporting 20 clients and over 1,500,000 participants, attendees and spectators across the last 6 months of unique and iconic events. The dynamic SF based production agency...
November 11, 2024
New CEO Working to Build Ironman Into a Lifestyle Brand
About 10 months ago, the Ironman Group, which is owned by Advance, the privately held family-owned company behind Condé Nast and American City Business Journals, poached Equinox president DeRue to become its CEO. Since taking on the role, DeRue has immersed himself in the world of Ironman, even partaking in a...
November 11, 2024
EXEC: Giant Group Continues Downward Spiral in October; Fails to Offset Sharp 2023 Decline
The Giant Group saw its year-over-year sales trend return firmly to negative territory in October after seeing a decline in September after posting two consecutive months of growing shipments in July and August. SGB Media
November 11, 2024
Can Peloton Conquer Men’s Activewear?
Peloton has partnered with Nordstrom, bringing its private-label activewear line to the luxury department store’s digital marketplace later this month. The retail push follows Peloton’s appointment of new CEO Peter Stern, co-founder of Apple Fitness+. Athletech News
November 11, 2024
FasCat now Connects Directly to Zwift
BOULDER, CO, NOV. 11, 2024 /ENDURANCE SPORTSWIRE/ - Cyclists who use the CoachCat app for training can now send workouts directly to Zwift, the #1 cycling app. Similarly, rides, races and workouts completed on Zwift will sync directly to CoachCat for analysis and coaching. CoachCat is the first hardware-agnostic AI...
November 10, 2024
Vuori Valued at $5.5 Billion in New Round of Investment
Vuori announced that two private equity firms – General Atlantic and Stripes – along with a cohort of additional investors, are sinking $825 million into Vuori. That brings the active brand’s valuation to $5.5 billion, up from its previous valuation of $4 billion in 2021 when SoftBank Vision Fund 2 invested $400...
November 8, 2024
Sumarpo Brings Sustainable Triathlon Gear to ISPO Munich 2024
Sumarpo Brings Sustainable Triathlon Gear to ISPO Munich 2024 November 8th. /ENDURANCE SPORTSWIRE/ - Sumarpo is excited to announce its participation at ISPO Munich 2024, from December 3-5, where it will unveil a new line of triathlon gear crafted with a 100% eco-friendly approach. As a trailblazer in sustainable water...
November 7, 2024
Shop Women-Led Wednesday To Support Women In Business This Spending Season
Sun Valley, ID (Nov. 7, 2024) /ENDURANCE SPORTSWIRE/ - Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday....