BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 18, 2023
Why the organization behind ‘Got Milk’ is leaning into sports marketing
The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint. From there, MilkPEP went...
September 18, 2023
Sydney Marathon runners describe chaotic race from ‘start to finish’
Questions surrounding the safety of Sunday’s Sydney Marathon have been raised after distressing scenes of runners vomiting and passing out were reported by competitors. Of the 17,000 runners in the 42.2km race, NSW Ambulance said it provided assistance to 40, while 26 were hospitalised and seven were left in a...
September 18, 2023
Man files lawsuit against Rad Power Bikes over front wheel disengaging
A Maryland man filed a class-action lawsuit against Rad Power Bikes on behalf of himself and other consumers for manufacturing a faulty fork and quick-release skewer design that combined with the weight of the bike can allow the wheel to disengage. According to the suit, Gary E. Mason, a resident...
September 13, 2023
Lumin, Led by Industry Vets, Launches ‘World’s Smartest Fitness Studio’
Lumin Fitness is entering the franchising industry with what it calls “The World’s Smartest Fitness Studio,” a modern approach following four years of research and development led by fitness, franchising and gaming veterans. The first Lumin Fitness studio debuted in Irving-Las Colinas, Texas, bringing a smart studio with interactive wall-to-wall...
September 12, 2023
Fitness Technology Company FORM Bolsters its Leadership Team with New Board Member and Chief Revenue Officer
FORM, the fitness technology company pioneering real-time visual feedback to elevate athletic performance, welcome Christopher Stadler and Kevin Abt to its leadership team as Board Member and Chief Revenue Officer, respectively. Stadler was most recently Global Chief Marketing Officer for the smart home gym company Tonal, while Abt was Vice...
September 11, 2023
Nike officially abandons efforts to reopen its Northeast Portland Community Store
Nike has abandoned its efforts to reopen its long-shuttered community store in Northeast Portland and now plans to make the store's closure permanent. "Nike’s commitment to supporting and uplifting Portland’s North and Northeast community is unwavering," the company said. "We are reimagining Nike’s retail space, permanently closing our current location...
September 7, 2023
Volkswagen Financial Services acquires minority stake in Pon Holding’s leasing subsidiary
Volkswagen Financial Services (VW FS) and Pon Holdings (Pon) have announced a development in their partnership in company bike leasing with VW FS acquiring a 49% stake in the Pon bike leasing subsidiary Bike Mobility Services (BMS). The Memorandum of Understanding (MoU) on this strategic alliance was signed at the...
September 7, 2023
USATF Board Member Jim Estes Suing USATF & Max Siegel for Negligence & Defamation
Last week, USATF board member Jim Estes filed a lawsuit in Marion County, Ind., against USATF, its CEO Max Siegel, and its COO Renee Washington. Estes is alleging negligence by USATF and Washington and defamation per se and invasion of privacy by Siegel. All of this stems from the bidding process for the...
September 6, 2023
Pon Bike acquires Italian shoe brand Nimbl
Dutch cycling powerhouse Pon Bike has announced the acquisition of premium Italian cycling shoe brand Nimbl. The brand, founded by Francesco Sergio, former Head of Sports Marketing for Cervelo, has an established relationship with Team Jumbo Visma. Unusually, in the world of pro team sponsorship, Sergio has intimated that it...
September 6, 2023
Zwift and Wahoo partner-up again after patent spat
Indoor training giants Zwift and Wahoo have agreed to start collaborating again after settling a patent lawsuit earlier this week The latter took legal action against Zwift in October 2022 for alleged patent infringement relating to its Hub smart trainer, launched in September. Last week, it was reported that both parties had agreed to end the...