BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
November 21, 2024
Spaces filling fast for the inaugural Triathlon Industry Conference powered by Scimitar, as industry-leading panel line-up is unveiled.
November 21. /ENDURANCE SPORTSWIRE/ - Triathlon Industry Association (TIA) has now announced the panel line-up for the first-ever Triathlon Industry Conference (TIC24), set to take place in partnership with Running Industry Alliance. Hosted in Loughborough, UK, on Monday 9th December, TIC24 will bring together the biggest names in triathlon to tackle...
November 20, 2024
Lawsuit Says Lululemon’s Mishandled DEI Efforts, Botched Leggings Launch, Led to Dropping Share Price
A Lululemon shareholder is accusing the activewear giant of several management failures that contributed to a falling share price. Lululemon shareholder James Wong alleged that shortcomings in the retailer’s diversity, equity and inclusion programs, as well as concealed inventory issues that led to a botched launch for a new line of...
November 20, 2024
Suunto Race S Titanium Courtney – The special glow-in-the-dark watch, designed with Courtney Dauwalter
VANTAA (19. November 2024). /ENDURANCE SPORTSWIRE/ - Courtney Dauwalter, the expert of ultra running, is known for her unmatched mental toughness. She breaks down races into manageable sections, focusing on the next milestone, and uses positive self-talk to stay driven. Phrases like "embrace the pain" and "right foot, left foot"...
November 20, 2024
NCOREC Recommends Legislative Action for Recovery and Rebuilding of Western North Carolina’s Outdoor Economy Post-Hurricane Helene
November 20, 2024 – Asheville, NC /ENDURANCE SPORTSWIRE/ – The North Carolina Outdoor Recreation Coalition (NCOREC) announced today a dedicated slate of legislative requests needed to rebuild Western North Carolina’s outdoor economy, which was severely impacted by Hurricane Helene. As part of a unified, multi-agency approach, NCOREC advocates for significant legislative...
November 20, 2024
Virginia’s Blue Ridge TWENTY24 Signs New Zealand athlete Rylee McMullen
Roanoke, VA – November 20, 2024. /ENDURANCE SPORTSWIRE/ – Virginia’s Blue Ridge TWENTY24 is proud to announce the signing of Rylee McMullen (NZL), a dynamic and accomplished cyclist from New Zealand, for the 2025 and 2026 seasons. With a career spanning multiple disciplines and continents, Rylee brings a wealth of...
November 20, 2024
4iiii Innovations Adds Bike Index Registration Feature to iPhone App, Offering a Bike Recovery Solution
COCHRANE, ALBERTA, 20th November, 2024 /ENDURANCE SPORTSWIRE/ — 4iiii Innovations, a leader in power-driven cycling performance, is excited to announce the integration of the Bike Index registration feature into their iPhone app. This new feature allows 4iiii customers to register their bikes with Bike Index, the largest non-profit bike registry...
November 19, 2024
Road Runner Sports Taps Leading Active Lifestyle Agency OutsidePR as Agency of Record
SAUSALITO, Calif. (November 19, 2024) /ENDURANCE SPORTSWIRE/ - OutsidePR, a leading public relations agency in the outdoor and active lifestyle space will now represent the running retailer Road Runner Sports. A trailblazing family business that has become the world’s largest running and walking store, Road Runner Sports is committed to...
November 19, 2024
Oura Hits $5B+ Valuation, Partners with Dexcom
Medical device leader Dexcom has made a $75 million strategic investment in wearable ring maker Oura, pushing the wearable ring maker’s valuation to over $5 billion. The two companies have also partnered to integrate Dexcom’s glucose data with vital signs, sleep, stress, heart health, and activity metrics from the Oura Ring,...
November 19, 2024
Swiftwick Announces James Osborne as New Sales Manager
Nashville, TN (November 19, 2024) /ENDURANCE SPORTSWIRE/ — Swiftwick, the Nashville-based maker of performance socks for endurance athletes, is pleased to announce the hiring of James Osborne as its new Sales Manager, Run Specialty. Osborne has served as sales and community consultant with Swiftwick since earlier this summer. “In his...
November 19, 2024
San Antonio Sports and City of San Antonio Announce Inaugural San Antonio Marathon: Where Every Step Will Tell a Story
(SAN ANTONIO - Nov. 19, 2024) /ENDURANCE SPORTSWIRE/ – San Antonio Sports, the city’s nonprofit sports commission, and the City of San Antonio have announced the launch of the San Antonio Marathon, a new destination event set for Sunday, Dec. 7, 2025. This premier marathon will succeed the Rock ‘n’ Roll...
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