BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 31, 2025
Treat Public Relations Launches New and Upgraded Service Offerings
MISSION VIEJO, Calif. (March 31, 2025) /ENDURANCE SPORTSWIRE/ – Treat Public Relations announced a revamp of their agency’s offerings after another year of growth. The endurance sports industry’s premier PR partner has released three offerings to fit the varying needs of those in the endurance industry looking for PR support,...
March 28, 2025
London Marathon fury as thousands of runners fear they could miss out on finishers’ medals after organisers changed the rules
London Marathon organisers have moved to allay fears that participants could end this year's race without a finishers' medal following a change to the rules. The sight of volunteers handing out gongs to weary runners at the conclusion of the gruelling 26-mile course has become a staple of the event since...

March 28, 2025
Blood Flow Restriction Goes To Space With Hytro and Fram2
FRIDAY 28TH MARCH 2025 /ENDURANCE SPORTSWIRE/ - The Fram2 mission, the first human spaceflight over the Earth’s polar regions, is breaking new ground in space exploration by incorporating Hytro’s innovative Blood Flow Restriction (BFR) technology and Delfi’s Personalised Tourniquet System (PTS) for BFR technology. This pioneering study is set to assess...
March 28, 2025
ElliptiGO Announces Bryce Whiting as New Chief Executive Officer
SOLANA BEACH, Calif. (March 27 , 2025) /ENDURANCE SPORTSWIRE/ — ElliptiGO®, the pioneer in stand-up and elliptical cycling, announced the appointment of Bryce Whiting as its new Chief Executive Officer, effective immediately. Whiting, a long-time leader within the company, succeeds Bryan Pate, outgoing CEO and co-founder of ElliptiGO. Whiting has...
March 27, 2025
REI stores add Rocky Mountain and Van Rysel bicycles
REI announced Thursday that its retail store will be offering mountain bikes from Rocky Mountain and road and gravel bikes from Van Rysel this year. Bicycle Retailer
March 27, 2025
Lululemon Posts Double-Digit Sales Gain in Q4 as International Surges
Lululemon Athletica, Inc. reported net revenue increased 13 percent year-over-year to $3.6 billion, or 14 percent on a constant dollar (cd) basis, for the fiscal year ended February 2, 2025. SGB Media
March 26, 2025
On, Canyon & Sailfish get-together to launch On Triathlon Academy
Swiss sportswear brand On has announced the launch of the On Triathlon Academy, which is billed as… ‘a pioneering initiative designed to nurture and empower the next generation of triathlon champions.’ Endurance.Biz

March 26, 2025
Chargel Announces 2025 Athlete Roster
IRVINE, Calif. (March 26, 2025) /ENDURANCE SPORTSWIRE/ - Chargel, a one-of-a-kind, thirst-quenching snack that delivers fast-acting energy and B vitamins, is delighted to announce its 2025 athlete partners: Taylor Spivey, Mota Alhouni, Chloe Spreen, and Chase Adams. These collaborations reaffirm Chargel’s commitment to keeping athletes of all sports, adventures, and...

March 26, 2025
Electrolit Front and Center for Festival Season with Marketing Campaign for Coachella Valley Music and Arts Festival
Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit, the hydration beverage of choice and the official hydration partner of the Coachella Valley Music and Arts Festival (Coachella), today announced the launch of its multi-channel marketing campaign in celebration of the upcoming 2025 festival season. The campaign, designed to spotlight Electrolit’s ability to support...

March 26, 2025
Exciting New Adventure Awaits in “Shred Girls: Lindsay and The Curse of Gemini Lakes”
/ENDURANCE SPORTSWIRE/ - The next book in the Shred Girls series, "Lindsay and The Curse of Gemini Lakes," is now available for pre-order and will hit shelves on May 27, 2025. This thrilling new installment continues the adventures of Lindsay and her friends as they tackle new challenges both on...