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May 24, 2023
People Who Exercise Handle Pain Better, Study Finds
A little bit of exercise can help keep pain in check, researchers in Norway have found. Their newly published study suggests that physically active people have a higher pain tolerance on average than those who are sedentary, while higher levels of physical activity might further increase people’s tolerance. Unfortunately for...
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May 23, 2023
Equinox Unveils Luxury Loyalty Program
Equinox is playing the part of concierge to its clientele. The high-end health club operator announced an exclusive program called Equinox Circle, granting gym members access and perks to luxury brands across healthtech, nutrition, travel, and more. Fitt Insider
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May 23, 2023
Peloton seeks to rebrand as ‘more than a bike company,’ shift from ‘exclusivity to inclusivity’
Peloton is shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future. Its app will now offer five membership tiers, including three newly-launched tiers that allow users to work out with or without equipment and independently or...
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May 23, 2023
Rick Hoyt, whose late father pushed him through decades of Boston Marathons and other races, has died at 61
Rick Hoyt, the man who was pushed in a wheelchair by his father in 32 Boston Marathon races, died Monday morning. Hoyt, 61, died due to complications with his respiratory system, according to a family statement posted on The Hoyt Foundation’s Facebook. Rick, who had cerebral palsy that left him...
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May 23, 2023
Netflix Tour de France TV show Unchained set to get second season
Netflix's Tour de France documentary series, Unchained, is to return for a second series, with filming at the 2023 Tour, Cycling Weekly understands. Cameras are expected to follow teams in the build up to the biggest race of the year and then at the event itself, as they did last...
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May 23, 2023
Dick’s SG Posts 5.3 Percent Comp Sales Growth In Q1; EPS Up 38 Percent
Dick’s Sporting Goods reported net sales for the fiscal first quarter* rose 5.3 percent to $2.84 billion from $2.70 billion in the prior-year Q1 period. Comparable store sales grew 3.4 percent, partially reversing the 8.4 percent comp store sales decline in the year-ago period. Net income increased 17 percent to...
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May 22, 2023
G.O.A.T. Fuel closes funding round, eyes nationwide distribution
The Jerry Rice-backed energy drink company G.O.A.T. Fuel has closed a $5 million seed funding round co-led by venture firms Stage 1 Fund and Morrison Seger Venture Capital Partners. The company has now raised a total of $12 million since launching in 2020, and intends to use its newly acquired...
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May 22, 2023
Will ‘Superfood Powders’ Actually Make You Healthier?
You’ve probably noticed ads for these “superfood powders” scattered across social media or on your favorite podcast. Athletic Greens, Daily Greens, Supergreens — mix just one scoop of these multivitamin powders into a glass of water or a shake, their marketing typically says, and you can get all of the...
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May 22, 2023
Why Is YouTube Obsessed with Running Marathons on Zero Training?
Last year, Nate Buchanan of Kara and Nate, which boasts 3.5 million subscribers, documented himself running 26.2 miles from the city of Marathon to Athens, Greece, without training. Natacha Oceane, 1.62 million subscribers, has two separate videos of her running a 50K as well as twenty-four hours without training. As...
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May 19, 2023
Just one run changes how your brain reacts to food, new study shows
Going out for just one run can curb your appetite while also heightening your response to food cues in parts of your brain, according to a new study published in the journal Human Brain Mapping. Running Mag
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