December 26, 2024

Fleet Feet Expands in Puget Sound With Acquisition of South Sound Running Stores

OLYMPIA, Wash., PUYALLUP, Wash. and CARRBORO, N.C. (Dec. 26, 2024) /ENDURANCE SPORTSWIRE/ - Fleet Feet, the largest franchisor of run specialty stores, has announced the acquisition of two key locations in Olympia and Puyallup, Washington. Following the retirement of South Sound Running founders Greg Klein and Joan Marchioro, Wade and...

December 26, 2024

2025 Swimrun CÔTE D’AZUR: Adventure Awaits with Sumarpo

December 26, 2024 /ENDURANCE SPORTSWIRE/ - Swimrun CÔTE D'AZUR will continue its collaboration with Sumarpo in 2025, furthering the spirit of adventure, sportsmanship, and community. Together, we’re committed to creating even more opportunities for athletes to embrace the thrill of swimrun, celebrate teamwork, and connect with a like-minded community of...

December 25, 2024

Vermont Overland Introduces The Overland TROPHY for 2025 with Movemint Series

BROWNSVILLE, VERMONT (Dec 25, 2024) /ENDURANCE SPORTSWIRE/ - Vermont Overland lands on the Movemint event platform for the 2025 edition of the race. Movemint, a modern technology platform for endurance events, is thrilled to announce its new partnership with Vermont Overland, an endurance event that promotes adventure travel while also...

December 24, 2024

The BWR Festival Expands with the Inaugural Belgian Waffle Run

Del Mar, CA (December 24, 2024) /ENDURANCE SPORTSWIRE/  – The Belgian Waffle Ride (BWR) Festival, renowned for its grit, fun, and sense of community, is breaking new ground in 2025 with the Inaugural Belgian Waffle Run. This fast and fun 5,000-meter costume-friendly dash will take place on Saturday, April 26, 2025, at...

December 24, 2024

Velosurance Introduces $500,000 Liability Coverage for E-bike Owners

FORT LAUDERDALE, FL (Dec 24, 2024) /ENDURANCE SPORTSWIRE/ — Velosurance, a leading provider of insurance solutions for cyclists, has announced an exciting new offering: up to $500,000 in optional liability coverage designed to address the liability concerns of e-bike riders. This addition underscores Velosurance’s commitment to addressing the unique challenges...

December 23, 2024

3M sponsors recent high-altitude races at Mt. Siguniang and Ultra-Trail Ninghai

Dec. 23, 2024 /ENDURANCE SPORTSWIRE/ – 3M, a global leader in insulation and surface modification technology for apparel and accessories, recently sponsored the 7th annual Mt. Siguniang Mountaineering Festival and the 2024 Ultra-Trail Ninghai Race by UTMB. The Mt. Siguniang Mountaineering Festival, located in the majestic Mt. Siguniang, or Four...

December 23, 2024

Gran Fondo World Tour® Unveils Vision for the Future of Cycling and Cyclotourism

December 23, 2023 /ENDURANCE SPORTSWIRE/ - After over a decade of cycling innovation, the Gran Fondo World Tour® is setting its sights on a bold new future. Over the past 10 years, the series has covered more than 100,000 miles, flying across the globe to connect with, learn from, and collaborate...

December 23, 2024

NorCalUltras announces its 2025 race line up with Holiday Deals

Dec 23, 2024 /ENDURANCE SPORTSWIRE/ - On Saturday, March 1, 2025, more than 600 ultra-runners will travel from around the globe to race in the 35th Annual The Way Too Cool 50K Endurance Run (WTC50K) presented by Altra and the inaugural 10 mile event. The 50K race is known as one of the...

December 23, 2024

WISEcode Launches First App to Decode Hidden Truths in Your Food!

RENO, NV /ENDURANCE SPORTSWIRE/ – WISEcode, pioneer in food transparency, has launched the WISEcode app to transform how consumers understand the quality and safety of their foods. “Until 30 years ago, nutrition disclosure was voluntary," Tolga Erdogus, WISEcode’s CTO, remarked. “The current Nutrition Facts Panel shows just 15 attributes—less than...

December 21, 2024

When It’s Time to Replace Your Running Shoes

The average running shoe is thought to last about 300 to 500 miles or five to eight months of regular use, but determining your shoe’s true lifespan is more complicated, says Daniel Shull, Run Research Manager at Brooks Running. Many factors shorten or extend the longevity of your sneakers, including how often you wear...