January 13, 2025

Black Girls RUN! & Jogology Announce New National Partnership

January 13, 2024 /ENDURANCE SPORTSWIRE/ - National running group Black Girls RUN! (BGR!) and performance running sock company, Jogology have announced a national partnership through 2026 to help bring exposure to both brands in the running space. “We are excited to have Jogology as an exclusive running sock partner. Their...

January 13, 2025

Everesting Launches Its First Official Events

January 13, 2025 /ENDURANCE SPORTSWIRE/ - Everesting, the globally renowned endurance challenge brand, is thrilled to announce the launch of its first official events, marking an exciting chapter in its evolution. Known for pushing the boundaries of human capability, Everesting is bringing its unparalleled experience to organized events, beginning with an...

January 13, 2025

Bikeflights Launches Shopify Shipping App

PORTLAND, OR (January 13, 2025) /ENDURANCE SPORTSWIRE/ - Bikeflights, a bicycle shipping service trusted by riders worldwide, is pleased to announce the launch of a new Shopify app. The Bikeflights Bike Shipping app allows cycling retailers with Shopify-powered stores to seamlessly integrate Bikeflights shipping into their Shopify workflow. “Bikeflights Bike...

January 13, 2025

Athletic Performance Company Veo Strip Announces Tom Kelley as CEO

PORTLAND, Oregon — January 13, 2025 /ENDURANCE SPORTSWIRE/ - Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced Tom Kelley as the company’s first CEO to lead all facets of the company. Kelley’s business career spans more...

January 13, 2025

New Book Series Focused on Body Image and Empowerment for Girls with Researcher and Social Entrepreneur Vanessa Coulbeck

/ENDURANCE SPORTWIRE/ - Strong Girl Publishing is excited to announce a new series, The Mirror Diaries, which will focus on themes of empowerment and body image through a lens of movement and sport in a way that speaks to the girls who need this information the most. The first book...

January 10, 2025

4iiii Announces Partnership with BMC Factory Racing, as Loana Lecomte Joins 2025 Athlete Roster

COCHRANE, ALBERTA. (January 10, 2025) /ENDURANCE SPORTSWIRE/  - 4iiii Innovations Inc., a global leader in cycling performance technology, is proud to announce a new partnership with BMC Factory Racing, one of the world's most premier XC racing teams. This partnership builds on the established OEM relationship between 4iiii and BMC,...

January 10, 2025

ANALOG RACING TEAM: Changing The Narrative in Women’s Sport

January 10, 2025 /ENDURANCE SPORTSWIRE/ - ANALOG RACING TEAM is a new professional women’s cycling team combining creativity and slow living to produce fast racing. Based in the Pacific Northwest and racing a North American continental calendar in 2025, Analog is here to solidify a new era of equity in...

January 10, 2025

EXEC: Giant Group Ends 2024 on Another Down Note as Q4 Sales Fall 8.6 Percent

The Giant Group posted its most positive month in December since a small increase August 2024 but the overall 2024 business is still failing to build back against the significant declines in 2023. SGB Media

January 10, 2025

Has the cycling industry killed the cheap road bike? Where have all the cheap bikes gone?

The cost of bikes is a never-ending discussion point in the world of cycling and, like so many things in life, their prices have soared in recent times, in many cases faster than inflation. road.cc

January 10, 2025

They’re Back! The Pro’s Closet 2.0 is Live and Just Sold Their First Bike

After the hoopla of closing its doors, and selling off everything in the building, The Pro’s Closet (TPC) is back and ready to roll. Bike Rumor