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August 21, 2023
John McEnroe Tennis Academy partners with Evolution Optiks’ OcuRay for neuro fitness wearable
The John McEnroe Tennis Academy is partnering with the OcuRay division of Evolution Optkis on a vision training wearable to improve its athletes’ neuro fitness. The youth tennis players will use FalconFrames, lens-less glasses that track eye movement and use AI algorithms to detect impairments and help wearers train their vision...
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August 21, 2023
How This 52-Year-Old Crushed His First Ultra, One of the Hardest Races in the World
Ken Rideout had never slept in a tent, run with a backpack, or been in a race longer than 26.2 miles — but when the 52-year-old heard about the grueling Gobi March ultramarathon, something told him he could win it. Not only did Rideout win the Gobi March at 52, taking...
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August 20, 2023
Two men die in Ironman Cork competition in Ireland
Two men died during the swimming portion of an Ironman event in Ireland on Sunday, local authorities said. Irish broadcaster RTE said the two men, one in his mid-60s and one in his mid-40s, died in separate incidents during the 1.9 kilometer (1.2 mile) swimming portion of the competition. espn
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August 18, 2023
Saucony, ASICS Gaining on HOKA
HOKA’s sales grew from about $900 million to $1.4 billion from fiscal 2022 to 2023 and it’s still rocketing upward. The big movers are ASICS and Saucony and the moves are striking. Saucony has almost doubled its share, from 12 percent to 21 percent, in a 3-year span. HOKA’s lead...
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August 18, 2023
Running can help cut risk of 9 different cancers in men: study
In a study published in the British Journal of Sports Medicine, researchers analyzed the rates of cancer in a cohort of more than a million men in Sweden over an average period of 33 years, beginning at age 18. Using the results from fitness tests that were used to gauge...
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August 18, 2023
Meta Pushes Into VR Fitness: Why the Tech Giant Is Just Getting Started
In early 2023, Meta completed its acquisition of Within, maker of the popular VR fitness app Supernatural, for a reported $400 million, cementing the tech company’s entry into the space. In the four years or so between its first foray into VR and its decision to shell out big bucks...
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August 17, 2023
Nike and Adidas Lead Brands With Most-Placed Products in TV & Film, According to New Study
Nike and Adidas are among brands with the most-placed products in TV and film, according to new study put out by Merchant Machine which analyzed 2,227 movies and 890 TV shows. FN
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August 17, 2023
The Best Half Marathons in and Around National Parks
Running provides you with hours of time each week free from the recycled air and artificial light of your office or home. So why not take that fresh air experience up a notch and run a half marathon somewhere off the grid? For runners who enjoy the outdoors, in America...
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August 17, 2023
Peloton launches new approach to B2B service
New York-based Peloton announced the launch of Peloton for Business, its new B2B offering that will supply equipment and content to clients in the sectors of corporate wellness, multifamily residential businesses, hospitality, community wellness, healthcare, education and gyms. The company will offer access to its Peloton Bike for use by...
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August 16, 2023
A Vulnerable, Inside Look at What It Takes to Run the Cocodona 250
The Arizona-based race has only been around since 2020, but already it’s developed a reputation for requiring top-notch physical and mental fortitude to complete. Runners depart from Black Canyon City and wind their way through, up, and over central and northern Arizona’s famously challenging terrain to Flagstaff. Over the 250-mile...
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