News Topics
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September 7, 2023
USATF Board Member Jim Estes Suing USATF & Max Siegel for Negligence & Defamation
Last week, USATF board member Jim Estes filed a lawsuit in Marion County, Ind., against USATF, its CEO Max Siegel, and its COO Renee Washington. Estes is alleging negligence by USATF and Washington and defamation per se and invasion of privacy by Siegel. All of this stems from the bidding process for the...
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September 6, 2023
Pon Bike acquires Italian shoe brand Nimbl
Dutch cycling powerhouse Pon Bike has announced the acquisition of premium Italian cycling shoe brand Nimbl. The brand, founded by Francesco Sergio, former Head of Sports Marketing for Cervelo, has an established relationship with Team Jumbo Visma. Unusually, in the world of pro team sponsorship, Sergio has intimated that it...
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September 6, 2023
Zwift and Wahoo partner-up again after patent spat
Indoor training giants Zwift and Wahoo have agreed to start collaborating again after settling a patent lawsuit earlier this week The latter took legal action against Zwift in October 2022 for alleged patent infringement relating to its Hub smart trainer, launched in September. Last week, it was reported that both parties had agreed to end the...
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September 6, 2023
USTA Launches Investment Fund to Support Tennis Growth
The USTA (U.S. Tennis Association) has launched USTA Ventures, through the USTA Strategic Investment Committee, which will be charged with evaluating a broad spectrum of long-term investment opportunities. The focus will be on acquiring potential equity stakes in technologies and other companies that will help to advance the growth of tennis...
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September 5, 2023
Lithium-ion battery company BMZ Group acquires Nox Cycles
Lithium-ion battery manufacturer The BMZ Group acquired e-bike brand Nox Cycles Austria, its sister companies in Germany and Switzerland, and the Hawk Bikes brand. The BMZ Group has been the battery and motor supplier for Nox e-MTB models and its distributor and online retail partner. The group acquired from Gaby...
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September 5, 2023
Mexico Marathon disqualifies 11,000 of their 30,000 runners after finding THOUSANDS cheated, including using cars and public transport mid-race, by investigating their electronic trackers
Organisers of the Mexico Marathon have reportedly disqualified 11,000 runners after electronic trackers revealed the participants had not completed the full course. Over 30,000 runners participated at the 40th anniversary edition of the race in Mexico City on August 27. Mexico Marathon organisers were forced to investigate anonymous complaints from participants...
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September 5, 2023
Doug Emslie’s Cuil Bay Capital launches with acquisition of Raccoon Media Group
Cuil Bay Capital (CBC), a new investment vehicle led by Informa advisor and former Tarsus Group CEO Doug Emslie, has announced its inaugural investment, the acquisition of a majority stake in Raccoon Media Group. Founded in 2016, Raccoon achieved acclaim with the launch of the multi-award-winning National Running Show, which...
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September 1, 2023
Keepme Uses AI To Help Gyms Create On-Brand Fitness Marketing Content
Keepme, an AI-powered platform for fitness operators, has released Creator, a new generative tool developed specifically for gym content marketing teams. Keepme Creator learns a fitness brand’s tone and voice to maintain brand consistency and leverages large language models such as ChatGPT to produce creative content and drive growth. The new...
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September 1, 2023
Adidas Intentionally Made a Running Shoe That’s ‘Illegally Fast’
Today, Adidas is debuting the Adizero Prime X 2 Strung and highlighting its status as “illegally fast.” The infractions come via a heel stack height of 50mm, 10mm above the limit, and two carbon-infused plates doubling the amount allowable in a single shoe. Although official competitions aren’t in play, there...
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September 1, 2023
3D-printed outsole helps spread seeds on runs
With the aim of promoting biodiversity in urban areas, a product designer has created a 3D-printed outsole inspired by Velcro and bison hooves that lets runners pick up and spread wild seeds while racking up kilometres. The outsole, a chunky synthetic slip-on covered in hundreds of flexible, soft hooks, is...
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