News Topics
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October 24, 2023
Running Store Distance Lets Customers Steal — If They Can Outrun Its Security Guard
Running store Distance is allowing customers to steal products from its shelves — with a catch. On Sept. 13, the brand posted a sign outside of its store in Paris, which proclaimed “Rob It To Get It” as part of its latest campaign. Customers were allowed to steal items in-store...
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October 20, 2023
Lost Paddle plans two (e)revolution shows for 2024
Lost Paddle Events will produce two e-bike events next year: a second edition of its (e)revolution Denver show in late May preceded by a new outdoor trade/consumer show in Orange County, California, in April. The California event will be held at Irvine's Great Park, a 500-acre venue with off-road and...
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October 19, 2023
Startup Raises $3M To Help Athletes Flex Their Creator Muscles
Grandstand, the athlete empowerment startup, recently raised $2.75 million in a funding round led by Will Ventures, with plans to launch an app that would allow fans to follow and financially support their favorite players. Sportico
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October 19, 2023
Survey Sees Nike, Jordan, Lululemon Winning Popularity Contest with Gen Y + Z
While upstarts such as Hoka and On are making noise, Cowen’s sixth annual Gen Z and Millennial survey found Nike, Air Jordan and Lululemon hit new all-time highs in brand preference and showed material growth year-over-year in both 18-to-24 and 25-to-34-year-old cohorts. SGB
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October 19, 2023
Meta, Alo Yoga Hit With VR Fitness Lawsuit
Meta has again been accused of gatekeeping the burgeoning virtual reality fitness space, this time drawing the ire of an immersive VR app developer, who slapped the tech titan and athleisure brand Alo Yoga with a lawsuit. The plaintiff, California-based Andre Elijah Immersive Inc. (AEI), is a self-proclaimed new entrant...
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October 19, 2023
Wiggle future in doubt as business set to file for self administration
The parent Signa Sports United, whose largest shareholder is Signa International Sports Holding, is facing down the prospect of losing a €150 million financial commitment, on which just €7 million has thus far been drawn to support the network of companies’ trading activities. The ultimate source of the funding withdrawal...
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October 18, 2023
Human Powered Health set to grow women’s team in ‘scope, size, capability’ for 2024
Following the demise of its men’s team, Human Powered Health is going all in on its women’s squad for 2024. Over the summer, the U.S.-registered squad looked destined to be demoted from the Women’s WorldTour at the end of the season, but some changes in the top tier gave the...
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October 18, 2023
Peloton To Bring Live Sports To Its Fitness Devices
Everyone wants live sports these days — and one of the biggest players in the at-home fitness industry is stepping onto the court in a major way. Peloton will soon offer live NBA and WNBA games from compatible devices via its new entertainment hub, marking the first time it has...
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October 17, 2023
Researchers Say Run Clubs are “Therapy”
A new study suggests regular group running sessions are as effective as antidepressants in treating depression and anxiety. Over 16 weeks, researchers compared outcomes of patients taking SSRI drugs against patients practicing running-based therapy. Summarizing the findings, researchers say exercise is an effective and often preferable treatment, albeit harder to stick to....
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October 17, 2023
Nike Launches Strength Training Equipment in Latest Fitness Move
ike’s release of weight lifting equipment is right on time, as strength training continues to surge in popularity among fitness enthusiasts, being named the top wellness trend in 2024. The debut collection includes dumbbells, kettlebells and barbells available in hard chrome, black chrome and premium coated finishes, grind bumper plates...
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