September 24, 2024

FluidLogic Announces $15M Series A Extension Financing Round Led by Solyco Capital to Transform High-Performance Hydration

EL SEGUNDO, CA, September 24, 2024/ENDURANCE SPORTSWIRE/ – FluidLogic, a leader in high-performance hydration systems, today announced a Series A Extension financing round of $15 million led by Solyco Capital, a private equity firm delivering capital solutions for late-stage startups and growth companies. FluidLogic develops cutting-edge in-vehicle hydration solutions that provide...

September 24, 2024

Wild Rye Breaks Into Winter Mid-Layers Introducing a Synthetic Down Collection and Cold Weather Technical Pant

Sun Valley, ID (September 24, 2024) /ENDURANCE SPORTSWIRE/ - Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, launches its fall-winter 2024-25 collection, unveiling the brand’s first-ever synthetic down pieces, the Payette Collection, and a new technical pant for cold weather adventures,...

September 24, 2024

Destination Sport Experiences welcomes industry veteran Sean Igoe to drive growth in cycling market

24th September 2024, Manchester UK /ENDURANCE SPORTSWIRE/ - Sports travel business Destination Sport Experiences is excited to announce the appointment of Sean Igoe as their new Head of Commercial Partnerships, as they continue to expand their presence in the world of cycling and endurance sports. Destination Sport Experiences curate comprehensive...

September 24, 2024

Bike the Coast Returns With Annual Ride Down Highway 101 and Oceanfront Post-Ride Party

San Diego, Calif. /ENDURANCE SPORTSWIRE/ – Bike the Coast will be hosting nearly two-thousand riders along Highway 101 and surrounding communities on Nov. 2. The Event offers multiple distances, allowing all experience levels to take part in the scenic tour of some of Southern California’s historic beach towns. All participants...

September 23, 2024

Bicycle Transit Systems to Acquire BCycle from Trek

Trek’s bike share operator, Bicycle Transit Systems, Inc., announced that it signed a definitive agreement to acquire BCycle from Trek. The acquisition will make Bicycle Transit Systems North America’s only docked bike share company with fully integrated end-to-end operations and allow it to expand mobility options in cities nationwide with...

September 23, 2024

Registration Set to Open on October 1 for 2025 Grandma’s Marathon Weekend

(DULUTH, MINN.) /ENDURANCE SPORTSWIRE/ - Registration for the 2025 Grandma’s Marathon weekend will open on Tuesday, October 1 at 7:00 p.m. CT, and the organization announced today several changes to the weekend’s kickoff race event, the William A. Irvin 5K. The 5K will have a new course in June 2025,...

September 23, 2024

Fjällräven Launches Resale Marketplace to Extend Product Lifespans and Reduce Waste

Louisville, CO. (September 23, 2024) /ENDURANCE SPORTSWIRE/ - Fjällräven, the iconic outdoor brand known for its commitment to sustainability and timeless design, is proud to announce the launch of Fjällräven Pre-Loved, a peer-to-peer resale marketplace where customers across the U.S. can buy and sell second hand Fjällräven apparel, bags and...

September 23, 2024

U.S. ultrarunner Camille Herron involved in Wikipedia controversy

Acclaimed American ultrarunner Camille Herron, who has more than 12 ultrarunning world records to her name, along with her coach and husband, Conor Holt, have found themselves at the centre of a Wikipedia controversy. It stems from several edits to the Wikipedia pages of ultrarunners Kilian Jornet and Courtney Dauwalter, which degraded their accomplishments, while...

September 23, 2024

lululemon’s Global Wellbeing Report Shows the Pressure to Keep Up with Wellbeing is Making People Feel Unwell

lululemon (NASDAQ: LULU) today released its fourth annual 2024 Global Wellbeing Report1, revealing a perpetual and counterproductive cycle where the relentless pursuit of wellbeing is making us less well. While the focus on wellbeing is stronger than ever – 89% of people are taking more action than they were a...

September 23, 2024

American woman sets wild Appalachian Trail speed record

On Sept. 21, 2024, Virginia-based ultrarunner Tara Dower made history by setting a new overall supported Fastest Known Time (FKT) on the Appalachian Trail, completing the monumental journey in an astonishing 40 days, 18 hours and five minutes. This feat surpasses Karel Sabbe’s previous FKT from 2018 by about 13.5 hours. Her effort...