December 23, 2024

3M sponsors recent high-altitude races at Mt. Siguniang and Ultra-Trail Ninghai

Dec. 23, 2024 /ENDURANCE SPORTSWIRE/ – 3M, a global leader in insulation and surface modification technology for apparel and accessories, recently sponsored the 7th annual Mt. Siguniang Mountaineering Festival and the 2024 Ultra-Trail Ninghai Race by UTMB. The Mt. Siguniang Mountaineering Festival, located in the majestic Mt. Siguniang, or Four...

December 23, 2024

Gran Fondo World Tour® Unveils Vision for the Future of Cycling and Cyclotourism

December 23, 2023 /ENDURANCE SPORTSWIRE/ - After over a decade of cycling innovation, the Gran Fondo World Tour® is setting its sights on a bold new future. Over the past 10 years, the series has covered more than 100,000 miles, flying across the globe to connect with, learn from, and collaborate...

December 23, 2024

NorCalUltras announces its 2025 race line up with Holiday Deals

Dec 23, 2024 /ENDURANCE SPORTSWIRE/ - On Saturday, March 1, 2025, more than 600 ultra-runners will travel from around the globe to race in the 35th Annual The Way Too Cool 50K Endurance Run (WTC50K) presented by Altra and the inaugural 10 mile event. The 50K race is known as one of the...

December 23, 2024

WISEcode Launches First App to Decode Hidden Truths in Your Food!

RENO, NV /ENDURANCE SPORTSWIRE/ – WISEcode, pioneer in food transparency, has launched the WISEcode app to transform how consumers understand the quality and safety of their foods. “Until 30 years ago, nutrition disclosure was voluntary," Tolga Erdogus, WISEcode’s CTO, remarked. “The current Nutrition Facts Panel shows just 15 attributes—less than...

December 21, 2024

When It’s Time to Replace Your Running Shoes

The average running shoe is thought to last about 300 to 500 miles or five to eight months of regular use, but determining your shoe’s true lifespan is more complicated, says Daniel Shull, Run Research Manager at Brooks Running. Many factors shorten or extend the longevity of your sneakers, including how often you wear...

December 21, 2024

Polartec Releases the Final Episode of ‘Beyond Begins Today’ Mini Series – Chapter 3: Product

Planet Earth /ENDURANCE SPORTSWIRE/ - Polartec®, a Milliken™ & Company brand and premium creator of innovative textile solutions for future thinking, introduces Product, the third and final chapter in Polartec’s multifaceted Beyond Begins Today mini-series. Within the rich tapestry of Polartec’s legacy, threads of innovation weave together the past, present, and...

December 20, 2024

Spanish Olympian given four-year ban for falsifying whereabouts documents

Spanish Olympian and two-time world championship medallist Mohamed Katir was handed a four-year ban by the Athletics Integrity Unit (AIU) on Friday for falsifying travel documents in support of his explanation for his three whereabouts failures in 2023. Instead of accepting wrongdoing and taking on the two-year whereabouts ban, the...

December 20, 2024

Laurita Kaigler-Crawlle Joins Finish Strong Foundation As Executive Director

BOSTON, Mass. (Dec 20, 2024) /ENDURANCE SPORTSWIRE/ – The Dave McGillivray Finish Strong Foundation has announced the hiring of Laurita Kaigler-Crawlle as Executive Director. Kaigler-Crawlle will utilize her 20 years of experience as a public health and healthcare practitioner in the role. As the foundation sets its sights on future growth,...

December 20, 2024

GoFundraise and ACTIVE, a Winning Integration for Charities

Dec 20, 2024 /OUTDOOR SPORTSWIRE/ - GoFundraise, a leading online fundraising platform, and ACTIVE, a global leader in sports and activity management, are excited to announce a strategic integration that will enhance fundraising opportunities in sporting events. This powerful integration between GoFundraise and ACTIVE will enable fundraisers to create fundraising...

December 19, 2024

“Made in Italy, just like us”: Selle Italia acquires Vittoria cycling shoes

Selle Italia has acquired Vittoria cycling shoes – joining Selle San Marco and idmatch as part of the Asolo, Italy-set Selle Italia group. Biella, Italy-based Vittoria has been developing and manufacturing cycling shoes for almost 50 years. Founded in the Seventies by Celestino Vercelli, Vittoria has become a household name...