December 23, 2024

3M sponsors recent high-altitude races at Mt. Siguniang and Ultra-Trail Ninghai

Dec. 23, 2024 /ENDURANCE SPORTSWIRE/ – 3M, a global leader in insulation and surface modification technology for apparel and accessories, recently sponsored the 7th annual Mt. Siguniang Mountaineering Festival and the 2024 Ultra-Trail Ninghai Race by UTMB. The Mt. Siguniang Mountaineering Festival, located in the majestic Mt. Siguniang, or Four...

December 23, 2024

Gran Fondo World Tour® Unveils Vision for the Future of Cycling and Cyclotourism

December 23, 2023 /ENDURANCE SPORTSWIRE/ - After over a decade of cycling innovation, the Gran Fondo World Tour® is setting its sights on a bold new future. Over the past 10 years, the series has covered more than 100,000 miles, flying across the globe to connect with, learn from, and collaborate...

December 23, 2024

NorCalUltras announces its 2025 race line up with Holiday Deals

Dec 23, 2024 /ENDURANCE SPORTSWIRE/ - On Saturday, March 1, 2025, more than 600 ultra-runners will travel from around the globe to race in the 35th Annual The Way Too Cool 50K Endurance Run (WTC50K) presented by Altra and the inaugural 10 mile event. The 50K race is known as one of the...

December 23, 2024

WISEcode Launches First App to Decode Hidden Truths in Your Food!

RENO, NV /ENDURANCE SPORTSWIRE/ – WISEcode, pioneer in food transparency, has launched the WISEcode app to transform how consumers understand the quality and safety of their foods. “Until 30 years ago, nutrition disclosure was voluntary," Tolga Erdogus, WISEcode’s CTO, remarked. “The current Nutrition Facts Panel shows just 15 attributes—less than...

December 21, 2024

Polartec Releases the Final Episode of ‘Beyond Begins Today’ Mini Series – Chapter 3: Product

Planet Earth /ENDURANCE SPORTSWIRE/ - Polartec®, a Milliken™ & Company brand and premium creator of innovative textile solutions for future thinking, introduces Product, the third and final chapter in Polartec’s multifaceted Beyond Begins Today mini-series. Within the rich tapestry of Polartec’s legacy, threads of innovation weave together the past, present, and...

December 20, 2024

Laurita Kaigler-Crawlle Joins Finish Strong Foundation As Executive Director

BOSTON, Mass. (Dec 20, 2024) /ENDURANCE SPORTSWIRE/ – The Dave McGillivray Finish Strong Foundation has announced the hiring of Laurita Kaigler-Crawlle as Executive Director. Kaigler-Crawlle will utilize her 20 years of experience as a public health and healthcare practitioner in the role. As the foundation sets its sights on future growth,...

December 20, 2024

GoFundraise and ACTIVE, a Winning Integration for Charities

Dec 20, 2024 /OUTDOOR SPORTSWIRE/ - GoFundraise, a leading online fundraising platform, and ACTIVE, a global leader in sports and activity management, are excited to announce a strategic integration that will enhance fundraising opportunities in sporting events. This powerful integration between GoFundraise and ACTIVE will enable fundraisers to create fundraising...

December 19, 2024

“Made in Italy, just like us”: Selle Italia acquires Vittoria cycling shoes

Selle Italia has acquired Vittoria cycling shoes – joining Selle San Marco and idmatch as part of the Asolo, Italy-set Selle Italia group. Biella, Italy-based Vittoria has been developing and manufacturing cycling shoes for almost 50 years. Founded in the Seventies by Celestino Vercelli, Vittoria has become a household name...

December 19, 2024

Oura Hits $5.2B Valuation

Oura has completed a $200 million Series D funding round, raising the smart ring maker’s valuation to $5.2 billion. The round saw participation from Fidelity Management & Research Company and Dexcom, which will fuel Oura’s plans to expand its product offerings, explore additional acquisitions and invest further in AI. Dexcom — a leader...

December 19, 2024

New Year, New You: IRONMAN Announces 2025 Commitment Day Aimed at Encouraging Athletes to Find Their IRONMAN or IRONMAN 70.3 Finish Line

TAMPA, Fla. (Dec. 19, 2024) /ENDURANCE SPORTSWIRE/ - IRONMAN® Commitment Day is returning in 2025, kicking off on January 1 and encouraging athletes to pledge to the goal of completing an IRONMAN and or an IRONMAN® 70.3® triathlon. The toughest part of the journey is committing, and 2025 IRONMAN Commitment...