April 14, 2025

Polar launches personalised Fitness Program subscription

Wearable tech company Polar has launched a subscription-based training feature designed to offer adaptive cardio workouts tailored to individual fitness levels and recovery status. Endurance.Biz

April 14, 2025

EXEC: Giant Group March Bike Shipments Turn Negative as Tariffs Hit

Giant Manufacturing Co., Ltd. (Giant Group) shifted back into negative territory with March shipments after a big month for the manufacturer in February. SGB Media

April 14, 2025

Veo Strip Announces Partnership with Team RWB’s Historic Old Glory Ultra Relay

PORTLAND, Ore. and SAN DIEGO, Calif. (April 14, 2025) /ENDURANCE SPORTSWIRE/ — Veo Strip, a sports start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced its sponsorship of Team Red, White & Blue (Team RWB) in the upcoming Old Glory...

April 14, 2025

Non-Alcoholic Beer Market To Hit $35B by 2032

A new market research report offers a reason to raise a glass in the non-alcoholic beverage space, projecting the global NA beer market will reach $34.97 billion by 2032, growing at a CAGR of 7.3% from 2025 to 2032, according to Meticulous Research. The surge reflects more than just rising...

April 13, 2025

Desert RATS Trail Running Festival by UTMB Delivers a Successful Start to the Season in North America in Fruita, Colorado, with Global Field and Rugged Courses

FRUITA, Colo. (April 13, 2025) /ENDURANCE SPORTSWIRE/ - The 2025 Desert RATS (Running Across the Sand) Trail Running Festival by UTMB® again delivered for the 22nd consecutive year its signature blend of challenging trails and breathtaking landscapes back to western Colorado this past weekend. At Hawkeye Trailhead, runners from around...

April 13, 2025

Racing Ignites Huge Crowds on Day Three of Life Time Sea Otter Classic

Monterey, CA (Friday, April 11) /ENDURANCE SPORTSWIRE/ - Day three of the Life Time Sea Otter Classic presented by Continental featured a packed racing schedule with the Dual Slalom presented by Fox Racing & Pinkbike, the Fuego XL presented by Specialized, and multiple Downhill finals. The third day also brought brands and industry leaders together with cycling...

April 12, 2025

Day Two of the Life Time Sea Otter Classic: A Record-Breaking Gravel Race and Community Events

Monterey, CA /ENDURANCE SPORTSWIRE/ - Thousands of cycling fans returned to the Laguna Seca Recreation Area for day two of the Life Time Sea Otter Classic presented by Continental, where energy ran high across race courses, expo booths, and community events. Here’s a rundown of some of the day’s action....

April 11, 2025

The Running Specialty Channel Has Proven To Be Recession Proof: Can It Withstand Tariff Turmoil?

The volatility of the global trading landscape, with U.S. President Donald Trump imposing and pausing tariffs on most nations, has made the ability for retailers and brands to commit to a plan seemingly impossible. Footwear News

April 11, 2025

Keegan Swenson and Haley Batten reign supreme in Monterey as the 2025 Life Time Grand Prix kicks off in style

Monterey, California, (April 11th) /ENDURANCE SPORTSWIRE/ -  Keegan Swenson continued his winning run at the Life Time Sea Otter Classic presented by Continental by powering to his fourth successive victory in Monterey, while Sofía Gómez Villafañe also took maximum points in the Life Time Grand Prix after finishing the race...

April 11, 2025

2025 Life Time Sea Otter Classic Launches With Grand Prix Season Opener and a Buzzing Industry Day

Monterey, CA (April 11, 2025) /ENDURANCE SPORTSWIRE/ –  Bright skies, intense racing and the largest number of exhibitors ever greeted day one of the Life Time Sea Otter Classic presented by Continental. The 35th edition of the iconic event runs from Thursday, April 10 to Sunday, April 13. On the opening...